Wednesday, October 30, 2019

Analytical Essay Example | Topics and Well Written Essays - 1000 words

Analytical - Essay Example The prosperity of a country, according to Han Fei, can be safeguarded only when the lawmakers and the law-keepers are strong and efficient. A king is not defined by his personal failings but by his ability to ensure the maintenance and applications of public laws. Along with a strong upper hand in dealing with public laws, he must also be ruthless in suppressing internal conspiracies and disputes, for a kingdom that is weak from within will always be an easy and constant target of the enemy clans. Intended Audience Having reviewed Han Fei’s political musings, drawn from Han Feizi, I think it is important to ascertain the intended audience at whom this particular tract was aimed. I believe, given the author’s own politically charged background as well as exalted lineage, it can be safely said that much of his political strategies were drawn from personal experience and was intended to address the ruling class in particular. Reflections of the Author on Politics and Penal ties With great humanist emphasis on equality, he puts forward his thoughts on royal duties and legalities of the time. Han Fei, himself of royal descent, plainly spurns the unequal treatment often carried out by law keepers. He insists that there should be no unjust preferences given to the nobility. The common and the noble subject should all be treated as equal in the eyes of law. No one should try to gain favors by bribery or flattery. The guilty must be punished, and no offender should be allowed lenience, notwithstanding the exalted rank of the criminal or the humbleness of the victim. Lewdness and sexual excess must be suppressed as should internal discord and discontent. And according to Han Fei, the only way this can be achieved is by inculcating a deep fear of retribution within his subjects. The superiority of a ruler can be ascertained by the way he handles and controls his ministers and advisors. They may be negotiated only through two operative actions of the king: des erved adulation and acclaim upon great achievement or service; and severe punishment, torture and death upon defection or conspiracy. In conclusion, I believe, Han Fei’s legal philosophies seeks the better conditions of the masses even while advocating the most ruthless measures in ensuring the precedence of the sovereign ruler. Analysis of ‘Be a Scribe’ Purpose of the Author Han Fei was a follower of the Great Historian Laozi, who countered the Confucian practice of the art of persuasive speech by placing vital emphasis on the art of writing instead. The post-Confucian legacy of Laozi’s creative and artistic philosophy reaches its fruitful zenith in the hands of Han Fei. It is told that Han Fei himself suffered from a speech impediment - an embarrassing stammer - that did not bode well for a career of oral mastery. Therefore, he was inclined, both by nature and by habit, to improve upon his calligraphy and immense gift of the written word and in his text, he intends his audience to do the same. In his instructive work, Be a Scribe, he begins with a direct address to the reader. He exhorts us to pursue the noble art of scripting, to eschew dancing and replace the sports and hunting with the finer activity of writing. The master then goes on to unfavorably compare the pursuit of â€Å"the scroll and the palette†

Monday, October 28, 2019

Communication Essay Example for Free

Communication Essay Companies often organize their departments into teams that support each other to complete tasks or projects. When working in groups, communication is vital to the success of the team. Teams must work well individually as well as a members of a team. Communication on an individual level differs from communication within a group. Individually, you must actively listen and insure accurate understanding, offer to help solve problems, and focus on not being distracted by your own emotions. You cannot allow your emotions to distract you or cause you to miss the key points or misinterpret information. As an individual you must attend all group meetings, provide feedback and input to the discussions, and be respectful to others input and views. It is important that everyone in the group understand their role and responsibilities to the group. Everyone must contribute to discussions and meetings, and there should not be any silent members. To promote group discussion, you can start by going around the group and allowing each person to speak. This will allow each person a chance to be involved in the discussion and will spark topics of discussion. When working in a group, conflicts usually arise and should be dealt with immediately and directly. Ignoring conflict or disagreements will cause the team to be lose focus, become less productive. Most conflicts result from poor communication and misinterpretations. To resolve conflicts, it is important to locate where the break-down in communication happened. By talking through the conflict with the members of the group, and redefining tasks and objectives, the team can resolve these types of issues. To foster good communication within a group every member must listen to each other, work collaboratively to make decisions, adapt to changes and communication styles, assign specific tasks, set clear deadlines and expectations, and conduct follow-up meetings to review.

Saturday, October 26, 2019

Schizophrenia Essay -- essays research papers

SCHIZOPHRENIA Schizophrenia, from the Greek word meaning â€Å"split mind†, is a mental disorder that causes complete fragmentation in the processes of the mind. Contrary to common belief, schizophrenia does not refer to a person with a split personality or multiple personalities, but rather to a condition which affects the person’s movement, language, and thinking skills. The question of whether schizophrenia is a disease or collection of socially learned actions is still a question in people’ mind. People who are suffering from schizophrenia think and act in their own the world and put themselves in a way that is totally different from the rest of society. In other words, they have lost in touch with the reality. Most schizophrenics accept the fact that they have this disorder and are willing to receive necessary treatment and listen to, if not follow, professional advice. However there are cases where patients have lost insight and do not acknowledge the fact that they suffer from a mental disorder. As a result, these people do not have the treatment normally patients with schizophrenia do. To observers, schizophrenia may seem like a disease or madness because people who have this disorder behave differently to the people that are considered â€Å"normal.† It impairs a person from doing work, going to school, taking care of his/herself or having a social relationship with others. Yet, by looking at some of the symptoms, it is sometimes hard to classify schizophrenia as a disease because it enables those inflicted with it to develop new ways of communication intellectually and creatively, as well as enhancing artistic abilities. A disease is usually some kind of sickness that will lead to death or under heavy medication. However, this is not the case. For now, there is no cure but only treatment to help people with schizophrenia to live more productive lives. Generally, schizophrenia carries enormous threats to the society. About one percent of the people in United States develop schizophrenia and the probability of developing this disorder is independent of the patient’s gender, race or culture. Women are as likely to develop schizophrenia as men but women tend to have less severe symptoms with fewer hospitalizations and are generally able to cope better in the community. About ten percent of the people who have schizophrenia commit suicide and many others attempt... ...asms or cramps, and tremors. One of the major side affects is tardive dyskinesia, a permanent condition when the lips, mouth, and tongue move without any control. Besides medications and therapies, family intervention programs exist which focus on the families of the schizophrenics instead of the patients themselves. This is particularly useful since family members can learn and understand how to cope with the patient and provide for them a low-stress environment and aiding them as much as possible. By looking at all the aspects of schizophrenia, it is very hard to believe schizophrenia is a type of disease. Different from AIDS or cancer that may lead to death, schizophrenia alone will not kill the patient. In contrast, schizophrenics become more gifted and inventive in their way of thinking. The inability of the â€Å"normal† people to understand the patients’ styles of presentation does not mean those patients are abnormal or have a disease. When viewing from thei r world, schizophrenics may think that the â€Å"normal† people are the ones who display bizarre behaviour. Schizophrenia can be called a disorder, a collection of socially learn actions, an illness but never called a disease.

Thursday, October 24, 2019

The Weakness of Human Nature in Dantes Inferno Essay -- Human Weaknes

Dante's "Inferno" is full of themes. But the most frequent is that of the weakness of human nature. Dante's descent into hell is initially so that Dante can see how he can better live his life, free of weaknesses that may ultimately be his ticket to hell. Through the first ten cantos, Dante portrays how each level of his hell is a manifestation of human weakness and a loss of hope, which ultimately Dante uses to purge and learn from. Dante, himself, is about to fall into the weaknesses of humans, before there is some divine intervention on the part of his love Beatrice, who is in heaven. He is sent on a journey to hell in order for Dante to see, smell, and hear hell. As we see this experience brings out Dante's weakness' of cowardice, wrath and unworthiness. He is lead by Virgil, who is a representation of intellect. Through Dante's experiences he will purge his sins. Within Canto 1, we see Dante leaving a dark forest. This forest represents all the human vices and corruption, a place similar to hell (canto 1, line 1-5, Alighieri). Dante wants to reach the hill top, where is sunny and warm, rather than be in the damp and cold forest. The hill top represents happiness and is a metaphor for heaven. But his path is stopped by three animals: a leopard (canto 1, line 25, Alighieri ) , lion (canto 1, line 36 Alighieri ) and she wolf (canto 1, line 38-41, Alighieri ). Each one represents a human weakness: the leopard is lust, the lion pride and the she wolf is avarice. They show that on the earthly plain human sin is a continual and harmful temptation. These animals try to strip him of his hope, his hope in the fact that he will some day be in heaven with God. They are temptations to lead him away and block his way to the hill top. Th... ... shall see, will change and become the man that Beatrice wanted, and it's all by choice and by rejection of hell and all that the dark forest entails. Work Cited Alighieri, Dante. "The Inferno." The Divine Comedy. Trans. John Ciardi. New York: First New American Library Printing, 2003. Work Consulted Lummus, David. "Dante’s Inferno: Critical Reception and Influence." Dantes Inferno. Engerda: Arun, 2000. 63-79. Print. Internet Sources Consulted Brown, Sapphire M. "Referenes to Dantes Inferno." Humanities 360. 8 Jan. 2009. Web. 27 Apr. 2015. â€Å"Dante Alghieri and The Divine Comedy.† Vision.org. Vision.org: 2013. Web. 27 Apr. 2015. "Dante Alighieri." Poets.org. Academy of American Poets, n.d. Web. 18 Apr. 2015. Wetherbee, Winthrop. "Dante Alighieri." Stanford University. Stanford University, 29 Jan. 2001. Web. 27 Apr. 2015.

Wednesday, October 23, 2019

Tesco Company Profile

The company has also established a strong customer base by effectively utilizing the information held within their systems by leveraging the concept of Customer Relationship Marketing. Alongside, the company has effectively performed the process of data mining through directly analysing the information from the EPOS (Electronic Point of Sale) Systems installed in their shop floors so as to identify the potential customers and enter new target markets and business segments. The implementation of the file maker systems in line with their point of sale systems to produce store specific adverts and promotion banners has apparently leveraged the company an edge over its competitors in the supermarket chain. The online shopping system TESCO WEBSITE In the light of the above argument, an insight into the TESCO website reveals the following results. The company has a highly structured website that has classified its products efficiently based on the departments and then provided a two stage categorisation for identifying the actual product itself. The two stages of categorisation are achieved by the providing a short list of hyperlinks under a selected category so as to enable the customer to view the products. The website also provides an interactive help system that efficiently guides a new user to quickly get accustomed to the online shopping process in order to encourage the customers to shop online. Apart from the easy to navigate system and the help provided online, the company has also established a dedicated call centre service especially to attend to the queries of the online shoppers including support on completing an order as well as serving the customer queries on existing orders and deliveries. Alongside, the feature of reserving a delivery schedule before starting the shopping process itself makes it further easier for the customer to decide on the products to prioritise on the order placed. This provides an additional benefit of gaining customer satisfaction as well as a second to none service in the online shopping system to the customers. The aforementioned statements further justify that the TESCO Plc has apparently gained competitive advantage in the electronic commerce mode of retailing in the supermarket chain segment of the retail sector in the UK. Alongside, the company has not only established the online transaction system for the sale of its retail products but for cross selling of its other services including DVD rental, finance and other services. This complete existence of the company over the Internet has apparently proved successful in gaining competitive advantage in the market. The above analysis has proved that TESCO Plc has leveraged competitive advantage through strategically deploying the electronic commerce system in its website and conducting transactions quickly in order to provide timely delivery of the products and services. The research conducted so far is based on the secondary information resources and hence to derive on a concrete solution, a primary research in the form of questionnaire is carried out. The next chapter provides a critical overview of the research methodology and the scope

Tuesday, October 22, 2019

A Short List of Synonyms for Shorten

A Short List of Synonyms for Shorten A Short List of Synonyms for Shorten A Short List of Synonyms for Shorten By Mark Nichol Shorten is a serviceable word for describing how to reduce the extent or length of something, but some synonyms are available to use in its place. Abbreviate stems ultimately from the Latin verb abbreviare, the root of which is from brevis, meaning â€Å"short†- the same word from which brevity (â€Å"briefness†) and brief are derived. Abridge, which has nothing to do with bridges (it has the same origin as abbreviate), is often used in the sense of diminishing effect or strength or shortening a written compensation by excising parts. To curtail is to limit or reduce as if by cutting (its obsolete predecessor, curtal, referred to cutting an animal’s tail short); its derivation is curtus, Latin for â€Å"short†- which came to be used in English as curt, an adjective usually applied to a brusque statement. Truncate is ultimately from the Latin word truncus, the source of trunk (as well as truncheon- the original term for a billy club- and the rare word obtruncate, which means â€Å"cut the top from†). The original sense is an adjective meaning â€Å"with square or even leaves†- leaves that appear to have been artificially shortened and straightened. Elide means â€Å"omit†; it usually pertains to removing a letter, word, or phrase from a document but also has a general sense of â€Å"shorten†; the noun form is elision. Syncopate means â€Å"cut short,† but it also applies to the linguistic process of syncope, in which part of a word is elided, as in g’day for â€Å"good day.† It’s also the verb form of syncopation, which refers to music rhythm based on giving stress to weak rather than strong beats. There is also a group of short words- often, in their pronunciation, suggestive of abrupt action- that refer to cutting something short, including bob, chop, clip, crop, cut, dock, lop, and snip. Other terms referring to cutting, often in reference to vegetation, include mow, pare, prune, and trim; shave and shear are similar. Prà ©cis, a noun referring to shortening or condensing (from French, and the ancestor of precise), is also a verb; other terms are compress and contract, as well as condense and its close synonym digest (from the sense of the word, also associated with assimilating food into the body, of arranging and dividing). To abstract, profile, and summarize are similar actions, though they involve outlining content rather than reducing its length. Likewise, to epitomize is to serve as an example rather than to actually reduce. Shrinking, meanwhile, involves literally reducing in size rather than abbreviating. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesExcited ABOUT, not "for" Educational vs. Educative

Monday, October 21, 2019

Battle of Patay in the Hundred Years War

Battle of Patay in the Hundred Years' War Battle of Patay - Conflict Date: The Battle of Patay was fought June 18, 1429, and was part of the Hundred Years War (1337–1453). Armies Commanders: English Sir John FastolfJohn Talbot, Earl of Shrewsbury5,000 men French La HireJean Poton de XaintraillesJoan of Arc1,500 men Battle of Patay - Background: Following the English defeat at Orleans and other reverses along the Loire Valley in 1429, Sir John Fastolf advanced into the area with a relief force from Paris. Joining with John Talbot, Earl of Shrewsbury, the column moved to relieve the English garrison at Beaugency. On June 17, Fastolf and Shrewsbury encountered a French force northeast of the town. Realizing that its garrison had fallen, the two commanders elected to fall back to Meung-sur-Loire as the French were not willing to give battle. Arriving there, they attempted to retake the bridge guardhouse which had fallen to French forces a few days earlier. Battle of Patay - the English Retreat: Unsuccessful, they soon learned that the French were moving from Beaugency to besiege Meung-sur-Loire. Outnumbered and outgunned by Joan of Arcs approaching army, Fastolf and Shrewsbury decided to abandon the town and retreat north towards Janville. Marching out, they moved up the Old Roman Road before pausing near Patay to rest. Leading the rear guard, Shrewsbury placed his archers and other troops in a covered position near an intersection. Learning of the English retreat, the French commanders debated what action to pursue. The discussion was ended by Joan who advocated for a swift pursuit. Sending forward a mounted force under the leadership of La Hire and Jean Poton de Xaintrailles, Joan followed with the main army. Ranging ahead, French patrols initially failed to locate Fastolfs column. While the vanguard paused at St. Sigmund, approximately 3.75 miles from Patay, the French scouts finally had success. Unaware of their proximity to Shrewsburys position, they flushed a stag from along the road. Racing north it bounded through the English position. Battle of Patay - the French Attack: Spotting the deer, the English archers sent up a hunting cry which gave away their location. Learning of this, La Hire and Xaintrailles raced ahead with 1,500 men. Rushing to prepare for battle, the English archers, armed with the deadly longbow, began their standard tactic of placing pointed stakes in front of their position for protection. As Shrewsburys line formed near the intersection, Fastolf deployed his infantry along a ridge to the rear. Though they moved quickly, the English archers were not fully prepared when the French appeared around 2:00 PM. Riding over a ridge south of the English lines, La Hire and Xaintrailles did not pause, but instead immediately deployed and charged forward. Slamming into Shrewsburys position, they quickly outflanked and overran the English. Watching in horror from the ridge, Fastolf attempted to recall the vanguard of his column but to no avail. Lacking sufficient forces to deal with the French, he began retreating up the road as La Hire and Xaintrailles horsemen cut down or captured the remnants of Shrewsburys men. Battle of Patay - Aftermath: The final battle of Joan of Arcs decisive Loire Campaign, Patay cost the English around 2,500 casualties while the French sustained approximately 100. Having defeated the English at Patay and concluded a highly successful campaign, the French began to turn the tide of the Hundred Years War. The defeat inflicted significant losses upon the English longbow corps as well as was one of the first times a massed French cavalry charge had overcome the skilled archers. Selected Sources Battle of PataySiege of Orleans and Loire Valley Campaign

Sunday, October 20, 2019

Research Paper on Stress in the Workplace

Research Paper on Stress in the Workplace Research Paper on Stress in the Workplace This is a free example research paper on Stress in the Workplace: Introduction I am compiling this report, due to the low morale in the office. This low morale may be due to stress and could be affecting the company in terms of stress leading to a poor performance in employees. Stress is more commonly found in women and as this company employs sixty eight percent women; stress is a factor that needs to be made aware to the company. The basis of this report are from three articles related to stress, including women and stress, Health hazards à ¢Ã¢â€š ¬Ã¢â‚¬Å" looking at stress, and monitor screens and work related stress. I believe that stress is directly affecting the company and this report will look at some ways to eliminate stress. Findings Stress in women Research shows that women are more likely to be affected by stress than men. In fact four times as many women suffer from stress than men. This may be due to a number of reasons, for example due to a heavy work load, meeting deadlines and then out of work many women have a family to take care of, leaving little time for leisure. Stress does not only affect women though, men also get stress in the similar way. Forms of stress Stress can be categorised into three groups based on the severity of it. They are as follows: Mild stress: This stress is a common form of stress and should not really be worried about. It is not harmful to ones health, and can also be beneficial as it can be a challenge for the employee, to reach the target on time with a slight pressure. This form of stress is very common in a company. Acute stress: This is a more serious form of stress, and can in some cases affect ones health. This form of stress can be triggered by divorce, termination of employment, and bereavement as well as other reasons. The stress is build up from mild stress, and can leave an individual feeling as though demands and deadlines cannot be met. Chronic stress: The most serious form of stress is chronic stress, as stress can build up to a point where an individual can no longer cope, seriously affecting their health and work. Examples of this kind of stress can be due to family problems, health problems or work related problems. Over a period of time stress can affect people more seriously, in a non work related way. These forms of stress are psychologically and physiologically. Psychological problems may be feelings of guilt, resentfulness, loss of confidence and sense of perspective. Basically mental problems due to the build up of stress, people find it hard to cope with problems of work and home and this can in extreme cases lead to a nervous breakdown. Whereas physiological problems are health problems such as high blood pressure, fatigue, digestive troubles, insomnia etc. One in four people in the UK die of heart disease, many of which were stress related cases. So companies need to do something to reduce stress in the office as they are often to blame for high levels of stress amongst employees. Sitting in front a computer monitor all day can cause damaging effects to health. For example headaches, eye strain, epilepsy and an increased risk of miscarriage. A computer monitor is not entirely to blame for these health risks, it is a mixture of other factors due to an unhealthy environment. Poor lighting in an office can also lead to eye strain, chairs that do not provide enough back support can lead to back pains. Although some of these health hazards seem to be rather extreme, it is medically proven that a flickering screen can trigger an epileptic fit. Also working in unsatisfactory surrounds whilst pregnant, can lead to complications at birth. Effects of stress on a company Stress can affect a company badly, stress related illnesses account for four and five percent of absences among both men and women. The employee cannot work to their full potential when under stress, deadlines can be missed, absences rise leading to a bigger work load for the employee when they return to work. Companies can lose out in terms of profitability due to underperforming at work leading to problems within the company. Conclusion Companies can be blamed for high levels of stress within the office, this has been stated in this report. There are ways to lower the levels of stress in a company and they are as follows. Employees with low job satisfaction often are poorly paid with few job promotion prospects. Company managers often fail to acknowledge their staff for their hard work which may lead to depression for the employee. If a employer recognises their employees work more and offer more promotion prospects, even an increase in an employees salary would help relieve stress in the office. Staff recognition is the key to every company, staff work better if their work is praised as they believe that they are a valued member of the company. Recognition may be verbal, where an employer simply praises their work verbally, or a promotion for the employee. Even staff events show that the manager cares about his staff, rather than the usual Christmas party more events out of work should be organised. If more recognition was shown to staff at Terra Firma then employee stress would be lowered and employees would perform better at work. Redesigning jobs can also help, for example if employees take more breaks from the computer monitor to reduce headaches and eye strain, even performing other jobs away from the computer monitor every so often will minimise these health risks. Companies can also employ a stress councillor to help relieve stress from the employees, as this would not only benefit the employee health, but employees may perform better in their jobs, leading to better productivity and more profits for the company. If all or some of these suggestions were practised in Terra Firma then the company would certainly benefit, leading to a smooth running company, with fewer problems and low stress levels.

Saturday, October 19, 2019

Statistics - Q Essay Example | Topics and Well Written Essays - 2000 words

Statistics - Q - Essay Example 9. To study the spending habits of shoppers in Orlando, Florida, fifty randomly selected shoppers at a mall were surveyed to determine the number of credit cards they carried. The following results were obtained. The data in part (b) are 30 times the data in part (a).The data in part (b) are 40 times the data in part (a).  Ã‚  Ã‚  Ã‚  The data in part (b) are 70 times the data in part (a).The data in part (b) are 60 times the data in part (a).The data in part (b) are 120 times the data in part (a). The mean and mode in part (b) are 70 times the mean and mode in part (a). Neither data set had a median.The mean and median in part (b) are 60 times the mean and median in part (a). Neither data set had a mode.  Ã‚  Ã‚  Ã‚  The mean, median and mode in part (b) are 60 times the mean, median and mode in part (a).The mean and median in part (b) are 50 times the mean and median in part (a). Neither data set had a mode.The mean in part (b) are 50 times the mean in part (a). Neither data set had a mode. 14. Jerry Rice holds the all-time record in professional football for scoring touchdowns. The number of touchdown receptions (TDs) for each of his seasons is given in the following table. Find the mean, median, and mode of the number of touchdown receptions per year by Rice. (Enter solutions for mode from smallest to largest. If there are any unused answer boxes, enter NONE in the last

Friday, October 18, 2019

The effect of shortining glycan chains linked to the cationic peanut Dissertation

The effect of shortining glycan chains linked to the cationic peanut peroxidase on its activity - Dissertation Example Recent studies have gone further to discover linkages between other sugars like D-Glc, L-Rha and D-GaiNAc and ASn in bacteriai glycoproteins (Neuhoff, 1999). Glycans Structural Features The process of examining glycan sytructures in large numbers has shown that there exist a number of rules which include; the glycans that are N-linked indicate a common Mannotriosedi and N-acetlylchitobiose structural pattern which is linked to a residue of Asn. Most of the plants containing glycoproteins have a residue of Xyl that is attached via f3-1 to 2 linkage extending towards the core of the p-linked Man. The link in some cases extends to GLcNAc proximal via a a-1, 3 bond involving glycoside. The second rule is that the glycans N-linked, with reference to the antenna structures they have, can be easily put into three categories (Neuhoff, 1999). 1. The aligomannose kind where the antennae substitute can only be achieved through adding Man residues 2. Complex type where the its antennae is made u p of Fuc, GlcNac, Sia and Gd together with Man residues 3. Hybrid type; this is a representation of the two above types. In the past, the above was believed to only take place in animals yeast and in some cases fungal glycoproteins. Recent studies on agglutinin structure show that such glycans are also found in glycoproteins of higher plants. Glycans come in varied forms from a residue of a single Ga1 to a structure that is branched with more than 20 residues of monosaccharide. The mucins O-glycans which form the most glycoproteins containing O-glycans, show heterogeneity that are extreme with a good number of oligosaccharide per molecule. Although the core structure concept can be extrapolated to O-glycans, its essence is not the same as there exists seven 0-linked classes core and they in most cases come as trisaccharides or disaccharides (Dwek, 2009). Cationic Peanut Peroxidase On Its Activity By looking at the ribosome which are both free and membrane bounded, the process of iso lation of the poly (A)- having mRNA for the entire polysomal RNA , it has been decided that approximately 2 % of the total protein synthesis have been slated for cationic peroxidase (CPRx) (Dwek, 2009).At the same time, the two fractions that are minor for the other two isozymes can be used as a confirmation of the three isozymes found in the acetone isolated pellet. The use of peptide mapping however shows that the three peroxidase isozymes contained different sequences of amino acids. In this case, the protein pellets that have been isolated recorded the highest nm ratio of a bout 403/480. This shows that that they pellets contain high protein heme ratio indicating purity. As the absorption bands of normal amino acids are the simplest near UV, there are a number of suggestions on ways of detecting the protein structure in relation to the sequence of amino acids through spectroscopic analysis. The isolated CPRx has an absorbance of 403 nm and appears to be red in color. These chara cteristics have been associated with the heme presence containing iron as this in required for the activity of enzymes. However, not all the iron having proteins are definitely heme proteins. There exist a number of enzymes that are in need of iron a part from peroxidase with other enzymes having different enzyme requirements. In CPRx, its cells grow in the iron presence in the medium that is suspended. A peroxide secretion loss takes place in the

The Positive and Negative Ideas of the Culture Research Paper

The Positive and Negative Ideas of the Culture - Research Paper Example The behaviour, reverence and respect which Bahrain youth tends to give the older/elder people lack in Britain youth. The culture and religion form the basis of this difference. Bahrain’s culture is abundant with values which encourage good attitude, respect and care for older people. Whereas, the UK culture is more independent and the youth does not want any restrictions imposed on them from older people. They lack an understanding of the value of older people and their advice in their lives. Bahrain youth is abundant with information on how to treat older people and trained to follow their advice most of the times. The cultural difference, as well as the difference in the social structure, allows such a difference between youth perceptions about older people and behaviours towards them. The fashion differs greatly from one state to the other. The fashion and clothing of every society differ as per the liking, priority and beliefs of the people residing in the social boundarie s of a region. Since Bahrain is a country with a Muslim population in the majority, youth clothing and fashion is affected by Islamic foundations. However, there are certain youth groups who are modern and like to stay up to date. The girls in Bahrain’s normal culture wear abaya with scarves to cover their heads and boys wear long sleeved shirts with jeans/trousers (World cultures 2004, p. 21-25). On the other hand, the UK adopts a more independent approach when it comes to outfits. They wear almost everything that suits them. Most popular outfits, however, include jeans and T-shirts for both genders, skirts for the female population and so on.

Thursday, October 17, 2019

TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume Essay - 4

TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume II, McGraw Hill chapters 20-21 - Essay Example The Square deal was an approach where Roosevelt was focused in solving three fundamental community concerns. The other progressive who took up the Presidential Office was Woodrow Wilson, a democrat with proper academic backgrounds who was equipped with various community development change ideologies (Alan 2011, pg.516). In their quest to facilitate a corruption free society and foster development by using the progressivism program, the two presidents experienced several obstacles that derailed the achievement of their goals; however, they managed to overcome some of the obstacles and in the end achieved their development agendas. To begin with, when Roosevelt came to power as the President of the United States, he had a focus to address three aspects of the society in which on his own view were fundamental: Roosevelt was enthusiastic in protecting consumers, conserving the environment and controlling corporations (Alan 2011, pg. 516). In 1902, coal miners in Pennsylvania went on strike demanding better pay, proper working conditions as well as a reduction of normal working time from ten hours to nine hours a day. President Roosevelt stepped in to create a solution to this conflict by calling a meeting with the mine owners for negotiations. However, some of the mine owners were reluctant and did not attend the meeting; some of them did not show sympathy and were adamant to meet the demands of their workers. President Roosevelt, having been motivated by the majority support from the public, miners and the workers’, decided to use his ‘big stick’ where: He was to seize and manage the mines through the use of Government troops (Alan 2011, pg. 517). Additionally, President Roosevelt experienced great challenges in his effort to eliminate corruption among monopolistic businesses and corporations (Trusts) of which majority were owned by the America’s

Trade unions in the workplace can only have a negative impact on Essay

Trade unions in the workplace can only have a negative impact on productivity. Discuss - Essay Example An analysis of the above definitions reveals that a trade union must be: Allen Flanders (1970) says that the major functions of trade unions are ‘Regulation’ which is of government role, whose essence lies in rule making. As Flanders (1970) says â€Å"Union restrain the exercise of managerial authority in deploying, organizing and disciplining the labour force after it has been hired.† Thus trade unions are considered not merely as economic organizations, but also as political institutions directed towards wresting control over managerial authority and moral institutions, which will uplift the weak, and downtrodden and render them the place, the dignity and justice they deserve. Trade unions, everywhere, as organizations undertake a variety of activities termed as economical, political, social psychological, cultural etc. All these activities could be broadly put into three major categories such as collective bargaining or negotiations, industrial action and legal actions. Collective bargaining/ negotiations: Unions as representative of workers organizations bargain with employers or various such issues such as wages, allowances, bonus, hours of work, reinstatement etc. The unions have secure bargaining power by statute and bargaining is done with the presence of the third party. Industrial action: Industrial action implies action like strikes and different methods of protest. These types of industrial actions like striking naturally lead to loss of production and disturbing the industrial peace. Worldwide unions resort to these activities to achieve their goals to safe guard the interest of their members. Legal actions: The unions also involve themselves in the legal actions. First of all unions have interest in getting certain laws enacted by the legislature. The purpose of these labour laws is to enhance the interest of the workers. Then, the unions are also

Wednesday, October 16, 2019

TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume Essay - 4

TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume II, McGraw Hill chapters 20-21 - Essay Example The Square deal was an approach where Roosevelt was focused in solving three fundamental community concerns. The other progressive who took up the Presidential Office was Woodrow Wilson, a democrat with proper academic backgrounds who was equipped with various community development change ideologies (Alan 2011, pg.516). In their quest to facilitate a corruption free society and foster development by using the progressivism program, the two presidents experienced several obstacles that derailed the achievement of their goals; however, they managed to overcome some of the obstacles and in the end achieved their development agendas. To begin with, when Roosevelt came to power as the President of the United States, he had a focus to address three aspects of the society in which on his own view were fundamental: Roosevelt was enthusiastic in protecting consumers, conserving the environment and controlling corporations (Alan 2011, pg. 516). In 1902, coal miners in Pennsylvania went on strike demanding better pay, proper working conditions as well as a reduction of normal working time from ten hours to nine hours a day. President Roosevelt stepped in to create a solution to this conflict by calling a meeting with the mine owners for negotiations. However, some of the mine owners were reluctant and did not attend the meeting; some of them did not show sympathy and were adamant to meet the demands of their workers. President Roosevelt, having been motivated by the majority support from the public, miners and the workers’, decided to use his ‘big stick’ where: He was to seize and manage the mines through the use of Government troops (Alan 2011, pg. 517). Additionally, President Roosevelt experienced great challenges in his effort to eliminate corruption among monopolistic businesses and corporations (Trusts) of which majority were owned by the America’s

Tuesday, October 15, 2019

Cultural Scenario Essay Example | Topics and Well Written Essays - 500 words

Cultural Scenario - Essay Example â€Å"In the Chinese business world, however, it is also understood as the network of relationships among various parties that cooperate together and support one another† (Netfirms). The second mistake Karen made was that she did not talk to Tsang Yao and went over his head to file a complaint to the COO which made her look bad due to her ignorance of Chinese culture. If Kaken had talked to Yao first she could have mitigated the situation and gotten educated about the importance of Guanxi in China. The third mistake Karen made occurred upon being assigned to the Chinese office. At that moment she should have research Chinese culture and spend several weeks reading information from journal articles, professional databases, books, and the internet regarding Chinese culture. An excellent database that provides great information about countries is the CultureGrams database. China is the most populated place in world with a population of 1.33 billion inhabitants (CulureGrams, 2011) The assumption that Karen made was that Tsang Yao was discriminating against other candidates by hiring his family members and friends based on preferential treatment. Karen wanted to protect the best interest of the company since in the United States that type of mass hiring of family and friends could lead to a discrimination lawsuit. She assumed that Tsang Yao was taking advantage of his position to enrich his family. Karen thought that better candidates were being passed over and were not considered by Tsang Yao. Karen’s primary problem was her lack of communication with her colleagues. There was no reason to get the COO involved. Karen should have confronted Yao first prior to going up the power ladder. She was astonished when Daniel Young reprimanded her instead of taking correction action to ensure equal opportunity rights were protected. I believe in the value

The Arab Spring Uprising Essay Example for Free

The Arab Spring Uprising Essay While each country fights for individual basic rights, which are usually area specific, there are a few rights every country is protesting against including government corruption, economic decline, unemployment and abject poverty. Role of Technology Many have speculated on the role of technology and the use of social media in the uprisings of the ‘Arab Spring’, with some going so far as to conjecture the role of technology in the revolutions’ communication and collaboration is unprecedented. West, 2011) The mostly educated and unemployed youth of these countries were at the heart of many of these conflicts and actively used social media sites like Twitter and Facebook to coordinate with fellow protestors in a quick and efficient fashion. (Democratist, 2011) The use of these social networks gave the protestors the ability to share times amp; locations with large groups instantly and allowed them to present a much more organized front than was previously imagined possible. International news sites like Al-Jazeera and Wikileaks provided protestors with the ability to acquire much needed outside news from media not owned by the country’s government and gave protestors the ability to communicate with the world about their trials and triumphs. Internet usage was not always freely allowed by these countries and in the midst of their revolution, President Mubarak’s government cut off internet accessibility throughout most of Egypt for a period of time. Tunisia After what is believed to have been the catalyst for the uprising known as ‘Arab Spring’, Tunisia’s own uprising began in December, 2010 after merchant, Mohamed Bouazizi, caught himself on fire in the middle of Sidi Bouzid to protest police corruption in the country. Not long after that, thousands of civilians began to take to the streets calling for the resignation of then-President Zine El Abidine Ben Ali and democratic reform. According to Tunisian government records, approximately 223 people were killed as a direct result of the protests. After 28 days of protests and international media attention, President Ben Ali abdicated his power, fled the country to Saudi Arabia, and his government was removed from power shortly afterward. Since the revolution, the county has had its share of continued protests, held its first semi-democratic elections in over 20 years and has put an interim government into power. Egypt Formed shortly after the Tunisian uprising, Egypt’s own upheaval began on January 25th, 2011 and lasted a full 18 days before wrenching the autocratic President Mubarak and his government from power. During these 18 days, Egypt saw a flood of protests take place around the country and most notably within Cairo’s Tahrir Square; these protests quickly took a turn for the violent with protestors frequently ramping up between Mubarak supporters and the oppositions. Though Mubarak at first refused to step down from the presidency, after international pressure and an escalation of violent protests, he announced on February 10th that he would step down and hand over his presidency to the vice president. In the last year however, protests have continued at the perceived sluggishness of the new governing forces to bring much needed economic and social reforms to the country. Yemen Initially started as a protest over changes to the constitution, corruption and prevalent unemployment, Yemen’s revolution brought with it the ousting of President Saleh. Embattled President Saleh long faced opposition from his inner cabinet from as early as 2009 over governmental corruption, as well as poor social and economic conditions in the country. Protests started on January 27, 2011 and raged for over a year before, after an attempt on his life in June, 2011, President Saleh fled the country and Vice-President al-Hadi took over the governing of Yemen. In February of 2012, Saleh stepped aside and allowed the newly elected President Abd al-Rab Mansur al-Hadi to maintain governance within the country. Amid the recent firings of the deposed President’s inner circle, Ali Abdullah Saleh denounced the revolutions taking place around the Arab world and suggested that peace may not be found easily in Yemen. (Associated Press, 2012) Libya What began as a protest over the conditions for civilian living and corruption, quickly gained steam and formed in a civil bloody war, pitting so-called rebels against those loyal to the current President Qaddafi. After more than 40 years of power, Qaddafi found himself at the helm of a battle for his very Presidency and the nation’s government. Citizens of Libya gained hope from the outcome of Tunisian revolution and six months after the first protests, Colonel Qaddafi was killed by rebel forces; the country was declared liberated from his reign not long after. The revolution in Libya was supported in part by a United States backed coalition which provided air support to the Libyan rebel forces and helped bring an end to the bloodshed and oppression. (The New York Times, 2012) Libya’s fight for independence and liberty, one of the bloodiest in recent memories, has not ended in peace for the Libyan people yet. In 2012, a solid and unifying government has yet to gain control and the country has been broken up into semi-autonomous states with militias governing individual areas. Similar Timing, Different Solutions While there are some similar themes which flow through each revolution, including the timing and as the prevalence of educated, yet unemployed youth protestors, the systems of governments being protested against and the solutions for change vary widely from country to country, as author Lisa Anderson reminds readers in Demystifying the Arab Spring (2011). Since Tunisia’s government, before the revolution, was made up, in large part, by relatives to ousted-President Ben Ali, the country has seen continued unrest as demands for a total change in regime continue and the new government will face virtually starting from scratch in terms of government officials. Egypt, while also carrying a tradition of familial government, in contrast to Tunisia has a powerful military which aided in the circumvention of power from Hosni Mubarak. In direct contrast to Tunisia and Egypt’s relatively smooth transitions from power, Libya became a country at the heart of a civil war with a leader who was determined not to lose power. After Qaddafi’s death, the country’s rebel led coalition has had to begin the process of rebuilding a country torn apart by a bloody war. In the past two year, the world has seen a string of uprisings, dubbed the ‘Arab Spring’, which are really unrelated as a whole and yet contingent upon one another. Without the success of Tunisia’s revolution would Libya, Egypt, or Yemen’s citizens risen up? Personally, I think so. But I also believe the revolutions have fueled one another and the successes and failures of some are felt by the many. While the ‘Arab Spring’ carries on, with countries like Bahrain and Syria still fighting for their freedom and for governmental change, it is easy to see there is a long road of recovery ahead for this region of the world. References Anderson, L. (2011, June).

Monday, October 14, 2019

Indian Tobacco Company Analysis

Indian Tobacco Company Analysis Indian Tobacco Company ITC Limited, a Rs. 8000-crore Indian conglomerate, and a market leader in the tobacco industry has been strategically diversifying into other related and unrelated businesses since 1970 in the order to reduce its dependency on its tobacco business. It has forayed into the arenas of FMCG (fast moving consumable goods), information technology and agri business to obtain the different revenue streams and also to enhance the brand image. The corporation has been successful in its hotel business known as the ITC-Welcome and collaborated with the international groups market its hospitality services. IT has also packaged foods, branded apparel, greeting cards and stationary, paperboards, packaging and incense sticks businesses in its portfolio. Through the application of effective diversification of its corporate portfolio, ITC has successfully spread its business and market risks across the whole spectrum of the Indian economy and abroad. ITC Group is known as to be one of the most successfully diversified companies, and is also known for its projects on social upliftment like women`s empowerment, primary education, and integrated watershed development program. It has 15,000 employees in India, 3500 in Europe and 2500 in USA. It was incorporated on 24th august 1910 under the name Imperial Tobacco Company of India Limited. As an Indian management team took ownership of the company from its British counterparts in 1974, its name was changed to I.T.C limited. In 1975 ITC entered in Hotels In 1988 entered in agro business. In 2000 entered in Fashion Retail shop In 2000 entered in Software business. In 2001 common base like greeting cards and stationary market. MARTIN-make worries into ash. The new brand of ITC cigarette New brands viz., MARTIN is introduced. Long-term agreements were entered into with the unions of factories located at Calcutta, Saharanpur and Munger. ITC CIGARETTE and tobacco is the core business of ITC and market leader in India with a market share of 60% both respect of value and volume. It earns 78% of its total revenues from this business and has a profit margin of 40%. It accounts for two-third of India`s present annual cigarette sticks market of 90 millions of which 18% is exported in cigarettes in country. The company markets popular cigarette brands are available in the market but some are Wills, insignia, India kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake etc. The company`s focus has been to deliver the highest product quality and value to consumers in the cigarette and tobacco business, which has helped the company maintain its leadership in that industry. To boost the sales growth momentum, it has helped the company maintain its leadership in that industry. To boost the sales growth momentum, it has introduced festival packs of brands like `Flake Filter`, `Bristol Filter`, and `Scissors Filter` in select markets of Kerala. ITC Cigarette is coming with new brand and i.e MARTIN The company had that much of capability to build a leadership position because of its single minded focus on to create the value for the customer; to make the customer most valuable person in the company by attractive product design, quality, and innovation in the product, production technology, marketing and distribution in the market. Due to all reason ITC is serving the customers from the long period of time. This strategic focus on the consumer has paid ITC fantastic profits. ITC`s has international competitiveness is reflected in the overseas markets too. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes on ready to serve the customers. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC`s cigarettes are produced in state those are Bangalore, Munger, Saharanpur and Kolkata. These factories are known for their high levels of quality, by their technology and work environment. Market Leadership. Powerful brands across whole segment. Consumer acceptable prices. Extensive distribution network Over 900 wholesale dealers serving more than 1 million retail outlets. World- class state-of-the-art technology and product. Investment Rs.10 billion in six years. Leaf Tobacco: ITC pioneered the cultivation and development of leaf Tobaccos in India. The Leaf Tobacco business partnership with the farmer is almost 100 years old. ITC is the largest buyer, processor and exporter of leaf tobaccos in India- creating a global bench mark for the single largest integrated source of quality tobaccos. Composition: Filter is made of 95 % cellulose acetate. Tipping paper to cover the filter. Rolling paper to cover the tobacco. Tobacco blend. BUSINESS MISSION AND VISION Mission is To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. Vision is Sustain ITC`s position as one of India`s most valuable corporations through world class performance, creating growing value for the Indian economy and the Company`s stakeholders. ITC`s CORE VALUES Honesty towards work. Customer Focus. Respect for People. Excellence in quality and service. Innovation in ideas Product. MARKETING OBJECTIVE To make the world class or world known brand by providing the best quality and satisfy the customer need with delightful feeling. To retain the position as a market leader in marketplace. And make more than 85% revenues of Cigarettes in the year 2010-2011. Best in Internal Vitality, market standing, profitability. SITUATION ANALYSIS COMPETITIORS: In India, three major cigarette players dominate the market, primarily ITC with 75% market share, Godfrey Phillips with 14% and VST with 4% share of the market. SEGMENTATION, TARGETTING POSITIONING: As concern about segmentation, they are segmented according to the needs and taste of the customer. In every business they segmented the products with the level of income. Products are available according to their purchasing capacity. Products are available with the lowest price as well as higher price. As in the hotel ITC provide categories of the hotel rooms. As targeting is concern ITC targeting the youth mainly with the taste for trendy style and started offering quality; they are concern about the quality not quantity. SUPPLY CHAN MANAGEMENT: The following components are in supply chain management. Production: It all about where business focus on how much to produce, where to produce it and what are the suppliers to use. Inventory: It all about where the business decides where to store their products, and how much to store. Distribution: where the business address questions about how their should be moved and stored. Payments: It concern about where business look for the best ways to suppliers and get paid by customers. Manufacturing Process: Cigarette manufacturing process involves processing of tobacco leaf and stem to different tobacco blends, which is cut tobacco. Cut tobacco is then converted to cigarette using other raw materials for making cigarettes and packing them in various forms as per the trading requirement. ITD receives various grades of Tobacco Leaf and stem from Indian Leaf Tobacco Division (ILTD) based mainly in Guntur, Andhra Pradesh. The cut tobacco is then sent to the secondary manufacturing division (SMD) for making and packing cigarettes. At SMD, there are two processes: Making and Packing Making is the process is the rolling of cigarette. Packing process is packing of these cigarette sticks in the cigarette packets of various pack styles. MARKETING STATERGY CORPRATION STATERGY: Do the right things to the right place at the right time. Sustain multiple drivers of growth matching internal capabilities with emerging market opportunities. Pursue world class competitiveness in all businesses and across the entire value chain. As we talk about the pricing strategy ITC cigarettes using Pricing penetration because of their high name in the market. Form the starting they taking the high prices. And after getting the relevant profit they low down the prices. But with that the price range is widely varied catering to the low and high-class consumer segment, ITC has made capital investments of Rupees 700 crores in its cigarette business to upgrade and modernize its manufacturing and research and development facilities. Additional rs. 450 crore has been spent towards building a new and state of art manufacturing plant on Bangalore. The decision to raise prices of some cigarette brands has led to increased sales revenue. The packs are designed in such a way that customer got attracted. Diversification Strategy: It has been observed that ITC`s opt the diversified strategy have been carefully implemented in order to optimize the synergies obtained through both backward and vertical integration of its business. The company had felt need to diversify from the early 1970 and had started the process by entering into the business that provided a good return on investment and a potential for future expansion. In March 2005, ITC stands as a multi-business enterprise, with an impressive market share in almost all the FMCG segment, Hotels, Paperboard and agri-Business sectors. It has successfully crafted a strategy of value addition by entering into related segments, which adds to the competencies and resources of the company. ITC also come with up the diversified brands of cigarette too. ITC apply the diversified strategy by the deep understanding of the markets and consumer tastes. ITC cigarettes come up with the differentiated strategy because they come up with differentiated brands. MARKETING MIX Marketing mix is used in business to gain the reaction it is seeking from its targeting market in relation to its marketing objectives. Marketing mix is including the 7Ps Price, Product, Promotion, Place, People, Process, and Physical Environment Traditional approach is 4 p`s and from the following p`s people is very important in the market. Because in marketing we first identify the demand of people then try to satisfy them with their goods and services. PRODUCT: Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage e.g. Extension strategies. PRICE: Pricing strategy using by ITC is penetration strategy. As ITC also take care of price according to the income of the people. Its also important to know about the market condition of their product. PROMOTION/ADVERTISMENT: Advertisement and promotion is used to make aware and increase the sales of the product respectively through print media, on internet etc. It help to make aware of the existence of a product. PLACE: Place is where the customer get the product and the services from the producer. Selection of the place is depend on the market research what the demand of the customer, competition in market and geographical condition is also matter. And in which place consumer is easy to buy the product. Positioning of ITC Cigarettes in the market: BCG Matrix: In this Boston consultant group it tells about the market share and growth of the product. In this we take four i.e. stars, dogs, question mark, and cash cow. Cash cow is when market share and growth is on the top. And dogs show both are less STARS Agri Business Paperboards Hotels QUESTION MARK FMCG- Other CASH COWS FMCG Cigarettes DOGS ITC Infotech In product life cycle ITC cigarettes is in the maturity stage of existing brands of cigarettes. SWOT ANALYSIS SWOT is mainly told about the strengths, weakness, opportunities and threats can face by the company. It also helps to predict the future of the company. Whereas strength and weakness are controllable and opportunities and threats are uncontrollable in nature. ITC is one of India`s biggest and well known private sector companies. In fact it is one of the World`s most high profile consumer operations. It is business and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as navy cut, silk cut, the business is now diversifying into new FMCG brands in a number of market sectors. (S)TRENGTHS: Market leadership is the one of the biggest strength of the company. ITC leveraged it traditional businesses to develop new brands for new segments. For e.g. ITC used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantages of its FMCG products. ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business. ITC is a diversified business is also strength of the ITC itself. Its CSR, social responsibilities like women empowerment, water shed development, primary education also the strengths for ITC. Six Sigma based product development process. Provide the best class products in quality and quantity. E-chopal is biggest strength for ITC. (W)EAKNESSES: The company`s original business was traded in tobacco. ITC business i.e. now so involved in branding continues t use its original name, despite the negative connection of tobacco with poor health and premature death. Even today, ITC depend on the tobacco business revenues. Cigarettes account for 49% of company`s turnover and responsible for 82% of revenues. One single brand Gold Flake is gaining 72% of tobacco market. (O)PPORTUNITIES: FMCG product like Aashirvaad, Bingo, and Sun feast has the increasing growth in the market. This can be good opportunities for the future of ITC. ITC is moving into new and emerging sectors including IT with supporting business solutions. E-Choupal, the unique web based initiatives of ITC`s International business division, products and services they need to enhance farm productivity, improve farm-gate price realization and cut transaction costs. Farmers can access latest local and global information on weather, scientific farming practices as well as market prices at the village itself through this web portal in hindi.It is the biggest opportunities for ITC. Per capita consumption of personal care products in India is the lowest in the world offering an opportunity for ITCs soaps, shampoos and fragrances under their Wills brand. (T)HREATS: Firstly threat is the competition in domestic as well as international market. Dynamic nature of government policies like sudden banned on the advertisement of the cigarette; cigarette is main source for ITC, for revenue and if they are banned by the government law then it will put the very bad impact on the ITC Company. So dynamic government policies is also a biggest threat for the ITC. Basic threat is geographical conditions. Highly dependency on tobacco business can be the threat for ITC. Future Outlook: Company stands to gain between Rs. 5 billion and 5.5 billion in the form of future earnings. ITC is focused on acquiring leadership in IT areas of product life cycle management(PLM), Hospitality, Customer relation management(CRM), manufacturing services. Rural sector development has been high on priority with regard to its future projects. The company is focusing on moving ahead with e-Choupal.

Sunday, October 13, 2019

Sexual Stereotypes and Stereotyping :: Feminism Feminist Women Criticism

Sexual Stereotyping: False Preconceptions and False Conclusions in Blaming Technology       In an excerpt titled "The Feminist Face of Antitechnology" from his 1981 book Blaming Technology, Samuel C. Florman explains why he thinks so few educated women in modern society are engineers.   The excerpt was written shortly after he had visited an all-female liberal arts school, Smith College in Northampton, Massachusetts, to convince a few young women to become engineers.   His mission failed and his essay makes clear why he had such trouble.       Florman has more than one idea as to why young, educated women shy away from engineering as a career option.   First, he notes that America has inherited much of its culture from England, where engineering has not been considered a high-class occupation.   This is apparently so because engineering did not fully separate from craftsmanship until the mid-nineteenth century.   Florman claims that most young, male engineers come from lower- and lower-middle-class families.   He also claims that most young women who are educated in math and science come from middle- and upper-class families.   For this reason, Florman explains that educated women generally see engineering as being below their social class, and therefore do not pursue it as an option.   He supports his position with a story about how Herbert Hoover, after a long conversation, told a woman that he was an engineer and how she responded,   "Why, I thought you were a gentleman!"1   Florman then turns to the fem inists and asks why they haven't taken the lead in changing this situation.         Florman's main argument against the feminist movement is that it is fueled by a greed for power.   He suggests that women, especially feminists, are attracted to perceivable power, or power which is obvious to the cultural eye.   They want to become doctors, lawyers, and politicians.   The desire for power is also intimately connected with social class, according to Florman.   He sees this as one of the major reasons as to why so few women seek out engineering: they see it as a career without power.   Florman sees women as being "a lot more interested in the privileges than in the responsibilities."   According to him, the "ultimate feminist dream will never be realized as long as women would rather supervise the world than help build it."   Until women strive to understand the technology around them, and help to create it, they will always suffer.

Friday, October 11, 2019

Family and the Polis Essays -- essays papers

Family and the Polis Family and the Polis: Two Very Different Ideals Sophocles wrote a play entitled Antigone. One of the main characters, Creon, is a king who is trying to rule in the best interests of his community. Aristophanes also wrote a play, Lysistrata, where his main character is trying to stop a war within her country, a war between Sparta and Athens. Lysistrata is the only one who succeeds. It is because she focuses on the family issues first. That is what is at the heart of what is best for all of the people of Greece. Antigone is about rights of family and the control of the polis, or the government. Antigone is a strong female character whose two brothers, Eteocles and Polyneices, were killed by each other in a battle for the throne and power of the city. Polyneices’ body was left unburied and no one was allowed to bury it. Antigone wanted to respect her brother so she tried to go and bury him. Creon, the new king, was her uncle and she was engaged to marry his son. Creon told her that her brother’s body must remain above ground because of the dishonor that he brought upon himself when he murdered his own brother in a battle for power and for the blood that he spilled of his own countrymen. He was a traitor. He turned on the city he once ruled and fought and killed the very brother that he shared blood with. By law his body was to remain above ground for the birds and the beasts to pluck apart. Creon commanded: â€Å"I here proclaim to the city that this man/ shall no one honor w ith a grave and none shall mourn†. Polyneices wasn’t going to be given honor when his life didn’t merit any. Creon saw Polyneices as an exile and a destroyer of the city. He came and attacked the very land that was his own and the... ...oney had been spent, too many people had died. To many things had been forgotten about for the mere reason of war The woman wanted their men home and rightly so. The killing needed to stop and the men needed to come home and run the cities and the land once more. She wanted things back the way that they used to be. Her plans were successful. The war was able to stopped and the needless killing ended. The men returned home to their wives and families were reunited. Lysistrata and Creon wanted to help their communities in different ways. Only Lysistrata was triumphant in her plan. She started with her own family and then moved beyond that for all the women and the whole of Greece. Creon was thinking big and acting small. He was focusing on community and the government or the polis first of all and in doing that, he lost what is the most important issue, family.

Assessment Tools for Visually Impaired

Assessment tools for Visually Impaired †¢ Using real objects rather than representative objects or pictures †¢ Addressing impact of child's experiences with the environment on performance Familiar vs. unfamiliar objects: If you use familiar objects, the child has had time to explore and develop concepts; unfamiliar objects may take the child more time to explore them. If a child only knows his objects, this may indicate lack of experience and under generalization of concepts. Familiar vs. nfamiliar people: A child who is blind may need time to warm up to an unfamiliar person. It is important to read the child and allow him to maintain contact with his parents and to allow him to initiate interactions. Familiar vs. unfamiliar location: A child who is visually impaired will need time to explore and familiarize himself to an unfamiliar area. He may act more reticent in an unfamiliar area. When assessing functional vision and mobility skills, it is important to assess in both a familiar and unfamiliar area if possible.Because a child does not have to rely on fine detail vision as much in a familiar area, you may get different visual responses in an unfamiliar area which could add to your understanding of the child's vision. †¢ Impact of expectations and opportunities child has had Familiar vs. new task: If you are testing a skill that is usually learned visually and the child has never been taught the skill, a test-teach-test model can help determine if child can learn task through manual demonstration. Analyzing the concept being tested and adapting to a child who is visually impaired or blind For example, the concept of object permanence looks at a child's visual attention, memory, persistence and organization of searching behaviors. For a totally blind child, this can be assessed by looking at how a child reacts to a dropped object, first allowing the object touch a part of his body and then taking the object further away from his body to assess s earching behaviors.Need to be aware of response behaviors that may be seen in young children who are blind. †¢ â€Å"Passive†, neutral facial expressions that may indicate that the child is listening attentively. †¢ Resistance to having hands directed to unknown objects; use of protective responses of pulling hands away, protective responses to unanticipated events. †¢ Visual responses: eccentric viewing, head tilt, holding objects close, closing eyes, etc. †¢ Gaze aversion to disengage or if objects are too close. Arousal issues: visually impaired may be in low arousal state due to lack of visual stimulus and low postural tone. †¢ Child may use â€Å"immature† patterns or repetitive patterns of object exploration such as repeated dropping for auditory feedback, tapping, mouthing. †¢ Child may be auditorily distracted by environmental noises. Need to assess â€Å"unique curricular areas† that are important to children who are visual ly impaired. †¢ Functional vision †¢ Sensory development †¢ Compensatory Skills (e. g. exploration and hand skills, Pre-braille; listening skills) †¢ Orientation ; Mobility Need to select assessment scales and strategies that allow for: †¢ Freedom of presentation and selection of materials †¢ Quality in additional to milestones †¢ Incidental and structured presentation Need to understand the implications of: †¢ Age at which visual loss occurred †¢ Level of functional vision †¢ Implications of the eye condition †¢ Presence of additional handicaps Need to be able to clearly describe the assessment process and implications to PARENTS.

Thursday, October 10, 2019

NFL Concussions and Their Long-Term Effects Essay

On May 2, 2012, the National Football League lost one of its elite players to suicide: Junior Seau. Seau played for the Chargers, Dolphins, and the Patriots during his professional football career and was a 12-time Pro Bowler before retiring in 2009. Three years after his retirement however, Seau committed suicide by shooting himself in the chest with a gun. This greatly shocked the football world and its image of Junior Seau as a person, but it soon realized the cause for his action. Shortly after Seau’s death, researchers examined Seau’s brain and found that it contained a disease known as chronic traumatic encephalopathy which is formed by repeated blows to the head; a very common disease among former football players (Football Brains). The Seau family then filed a lawsuit against the NFL claiming that the league held back information from the players about the danger of continuous blows to the head (Seau’s Death on Brain Injuries). Since the formation of the National Football League in 1920, the popularity of the sport has grown tremendously over the years. It seems nowadays that more and more people are getting interested in the NFL, whether it is talking about their favorite team at work or at school or watching them play on game day. However, on the flip side of all the amazing catches and touchdowns, there is a dark side to the NFL known as the concussion problem. This problem has grown so much over the years that there have been more than 4200 lawsuits by former and current players against the NFL stating that the NFL has been trying to cover up the detrimental long term effects of concussions and also relied on NFL doctors to feed them the information they wanted to hear while rejecting the studies done by researches showing the long term effects concussions have on the brain (Junior Seau’s Death Keeps Spotlight on Brain Injuries). In order for the NFL to keep thriving the way it is right now, the league had to reject the information shown by researchers which showed the harmful effects of concussions in the long run and instead had to hire their â€Å"own† doctors to say that concussions are minor and cause no detrimental long run effects. I believe that repetitive concussions do cause  health problems in the future for NFL players and that the NFL covered up the truth about concussions. Being that I watch the NFL regularly, it seems like it is almost guaranteed that at least one or more players will experience a concussion during the game with all the physical contact taking place. Some of the concussions these players experience are obvious in that they are motionless on the ground and some are not so obvious in that they are still able to make it to the bench. According to Jennifer Car of BrainFacts.org, a concussion is caused when the head is struck violently which then leads to a brief disruption in brain activity. When the head is struck suddenly, the brain is set in motion and bangs the skull’s rough and ragged inside which causes the brain cells to stretch and sometimes even split (Mild Brain Injury and Concussion). Michael Collins, a clinical psychologist at the University of Pittsburgh Medical Center who specializes in sports-related concussions, states that â€Å"a concussion is basically an energy crisis to the brain cells† and he also states that â€Å"the brain has to work much harder to perform tasks† (Hard Knocks: The Science of Concussions). This disruption can cause an individual to experience a variety of different symptoms in the following minutes and hours. The range of symptoms includes the following: nausea, vomiting, brief loss of consciousness, and dizziness (Hard Knocks: The Science of Concussions). Later symptoms include: lightheadedness, depression, anxiety, ringing in the ears, constant migraine headaches, and poor concentration or attention (Mild Brain Injury and Concussion). The symptoms mentioned in the previous paragraph may last a couple days to a few weeks; at most a few months. Those who experience these types of symptoms usually receive a concussion maybe once or twice in their lifetimes. However, those professional athletes competing in sports with a good deal of physical contact are in harm’s way of experiencing multiple concussions during their career as an athlete. According to recent research, scientists have discovered a neurodegenerative disease also known as chronic traumatic encephalopathy or CTE (Hard Knocks: The Science of Concussions). This disease was found in the brains of former athletes who have died mainly boxers and football players (What is CTE?). These athletes were those who  have received continuous concussions or played in positions where they were vulnerable to experience a good amount of physical impact (Hard Knocks: The Science of Concussions). The repeated banging of the brain against the skull causes a gradual d egeneration of the brain tissue, and also the forming of an unusual protein known as tau (What is CTE?). These activities in the brain can take place months or even years after the last concussion or retirement from the sport. Some of the symptoms associated with CTE include: memory loss, confusion, depression, aggression, hindered judgment, and dementia (What is CTE?). There is definitely evidence of the symptoms of CTE among former NFL players. There are many examples of former NFL players who have suffered from CTE and have killed themselves and/or those around them including the Junior Seau suicide event that was mentioned in the opening paragraph. The first example is John Grimsley, who was a former Houston Oilers linebacker. Grimsley shot himself by accident while he was cleaning his gun one day (Football Brains). The former NFL player was a skilled outdoorsman and should have easily performed the task of cleaning his gun. A second example is Justin Strzelczyk, who was a former offensive lineman for the Pittsburgh Steelers. Strzelczyk was involved in a high-speed hit-and-run chase with the police which turned into a fiery crash where he eventually died (Football Brains). Another example is former Canadian professional wrestler Chris Benoit who murdered his wife and child and then took his own life (Football Brains). The final example is Tom McHale, who was a former Tampa Bay Buccaneer. He died at the age of 45 from a drug overdose (Football Brains). All the brains of these former professional athletes were taken for study and all their brains were found to contain the brain disease CTE in them (Football Brains). Another study was done on the affects of repeated concussions causing CTE by Ann McKee. According to Ann McKee, who is a neuropathologist at Bedford VA Medical Center, â€Å"brains of patients with CTE have unique patterns of abnormal protein tangles and cell loss† (Hard Knocks: The Science of Concussions). Her study analyzed the brains of former athletes and war veterans who have experienced multiple brain injuries. McKee’s research showed that out of the 85 brains she has studied, 68 of the brains contained the brain disease CTE (Hard Knocks: The Science of  Concussions). There is extensive research still being done by scientists in the area of CTE and if there is a con nection between repeated blows to the head and the formation of CTE in the brain. In fact the National Football League has decided to donate $30 million to the National Institutes of Health’s Neurology Institute to help further studies on concussions among football players and military troops (NFL Donates $30 Million To Concussion Research). More and more research and evidence on concussions is being brought to the fore front, as well as the numerous tragedies that occurred among former NFL players stemming from repeated concussions. Because of this, the NFL league and the NFL Mild Traumatic Brain Injury committee secretly decided to â€Å"cover up† and put down all the extensive studies and findings that have been recently popping up by scientists outside the NFL. In the PBS TV documentary League of Denial, the NFL is portrayed as a greedy money-driven industry that would do anything to keep the league from falling apart, even to the extent of withholding information from players about the long-term consequences from repeated blows to the head. In this film, the spotlight is cast on Dr. Bennett Omalu who was the first scientist to discover CTE (â€Å"NFL Concussion Cover-up†). His findings of CTE came from the brains of former Pittsburgh Steeler Mike Webster and his teammate Terry Long. Dr. Omalu’s findings were tremendously influential because it was the spark for the connection between repetitive blows to the head and CTE. However, as Dr. Omalu began publishing his findings about CTE in the brains of Webster and Long, the NFL soon noticed his findings and took action. Dr. Omalu recalled a conversion he had with a NFL doctor in which the NFL doctor said, â€Å"Dr. Omalu, do you know the consequences of what you are doing? If 10 percent of mothers in America started to view football as a dangerous sport, it would be the end of football† (â€Å"NFL Concussion Cover-up†). This obviously shows that NFL doctors realize that the findings between multiple concussions and CTE are true, but they are reluctant to admit to it because they are afraid that the NFL will dissolve into nothing if the â€Å"truth† is discovered. The NFL realized that the league was in jeopardy so they decided to publicly denounce the findings of Dr. Omalu by saying that his work was flawed. However, this was not the only attempt that the NFL made it trying to put  down the findings from scientists on the connection between repetitive concussions and CTE. In a 2007 meeting with the NFL’s Mild Traumatic Brain Injury committee, Julian Bailes who is the to p neurosurgeon at the Northshore Neurological Institute, displayed several pictures of CTE that was almost certainly caused by frequent concussions. However, the chairman of the committee downplayed all the evidence that was shown to them by Julian Bailes even though the evidence was pretty clear. The Commissioner of the NFL, Roger Goodell, decided that it was best for the league to conduct its own study about concussions. He released the following statements regarding the evidence being shown to the league by â€Å"outside† doctors and researchers, â€Å"You have to look at their entire medical history. To look at something that is isolated without looking at their entire medical history I think is irresponsible† (NFL Covering Up Research?). From just this one instance, we can definitely see that the NFL is trying its best to ignore the â€Å"clear-cut† evidence about the connection between repetitive concussions and CTE. It seems as though the Commissioner and the head of the NFL Brain Injury committee realize that the information and the research that was showed to them was true so they had to make sure it did not leak out to the players and also to the media.

Wednesday, October 9, 2019

Personal Ethics Essay Example | Topics and Well Written Essays - 750 words - 4

Personal Ethics - Essay Example It is beneficial if a nurse who is not a native speaker communicate in English as their second language. This makes it very easy for the nurse to communicate with the patients since most of them speak English. One’s culture impacts on their belief that a warm environment is crucial to maintaining optimal health. In the Filipino culture, formal greetings are usually welcomed with handshakes. Furthermore, a nurse may ask the patients how they feel and nod their heads as a sign of agreement. However, a Filipino nurse may not understand since in their culture head nodding does not always mean agreement. They are also very close to the patients since they believe that kinship goes beyond biological connections. A nurse needs to use an indirect approach when discussing terminal illness for the first time. This has enables effective passage of information without creating the feeling of anxiety. As cited by Ludwick and Silva (2012), nurses need to encourage the patients with chronic illness to have strong faith and they will survive. It is believed that if a person has a strong faith he or she will actually survive. Nurses need to have personal values, such as, managing time. This ensures that they provide care in a timely manner. Studies have demonstrated that nurses are self-less and determined people and always ensure that they take care of the patients as well as clients who deserve suitable and safe care. In some instances, they also apply religious values both in times of happiness and despair. According to Yeo & Moorhouse (2010), ethics in nursing practice entails seeking the best way to take care of the patients together with the best nursing action. Â  It has been found out that ethical values form the basis for collection of codes of ethics. Nurses often act based on the morals and values they have chosen (Mahmoodi, Alhani, Ahmadi, & Kazemnejad, 2008). As cited by Carr and Steutel (2009), morals define a personal character.

Tuesday, October 8, 2019

The History of the Lands across the Atlantic 1440 1820 Research Paper

The History of the Lands across the Atlantic 1440 1820 - Research Paper Example The Portuguese chronicler, Azarura identifies that there were nearly 1,000 African slaves in Portugal by 1446. He was the head of the royal library. In his account of events in The Chronicle of the Discovery and Conquest of Guinea, he gave a vivid account of the separation of African slaves from their families during one of such journeys. He said of the Africans: â€Å"faces bathed in tears †¦ others stuck their faces with the palms of their hand, throwing themselves upon the ground† However, this kind of activity was not seen as cruelty. Rather, the Portuguese saw it as an opportunity to 'civilize' the Africans and introduce them to Christianity. The Portuguese government-sponsored explorations of new lands across Africa. This was done through a school of navigators that was funded by the Royal government of Portugal. Also, there were private interests because the Portuguese Crown promised the monopoly and control of new lands discovered by private sailors to the individ uals who found them. Some of the notables were Prince Henry the Navigator. The main commodities the Portuguese sailors sought was ivory, gold, spices, and slaves. Prince Henry, who was a notable royal and sailor explored the African coastline as far as Senegal and Sierra Leone by 1460. In 1469, Fernando Gomes discovered the island of Sao Tome which is 350 miles away from the African coast. In 1471, the Portuguese landed in Elmina, now part of Ghana. They moved further to the Benin Kingdom which is now a part of Nigeria.

Monday, October 7, 2019

Childhood Obesity Essay Example | Topics and Well Written Essays - 1000 words

Childhood Obesity - Essay Example However, the physical cost of being obese are much greater even than this. It is well-known that obesity can dramatically lower life expectancy at every age level. Approaching epidemic proportions, identifying the causes and treatment of obesity is of utmost importance particularly when working with children who have an entire lifetime ahead of them. An obese person is someone who has more body fat than science considers healthy for their particular height, body type, gender and age. As a general rule, people who are 40 to 100 pounds over this determined ideal weight range are considered obese. People who are more than 100 pounds over this weight range are called morbidly obese. Heredity significantly influences obesity. People who are genetically predisposed to being obese have a harder time trying to lose weight or to maintain a desired body mass. Children born into overweight families are often overweight even before they have the opportunity to try maintaining a healthy weight. Other contributing factors to the problem of obesity in children can include metabolic and socioeconomic circumstances, diseases, endocrine ailments and medications Metabolism refers to how efficiently a person’s body burns up energy. Metabolic levels and hormonal balances differ widely from one person to another and both factor significantly i n controlling weight. (â€Å"Overview of Obesity†, 2007). Overeating, eating fatty foods and spending long periods of time in inactivity also contribute significantly to obesity. Studies have also shown that there is a connection between substandard economic circumstances and the rates of obesity in children. The food available to lower income populations usually has a higher level of empty calories, meaning it is poor in nutritional value but high in fat and corn syrup. Children growing up in low income homes don’t always have the option to eat well and

Sunday, October 6, 2019

Effect of the Swine flu pandemic on the tourist industry in the US and Research Paper

Effect of the Swine flu pandemic on the tourist industry in the US and Europe - Research Paper Example Theoretical Framework The theoretical perspective used in this study is the vulnerability of the marketability of the tourism industry to abrupt alterations in market views. Natural or human-made acts can change the marketability, appeal, and popularity of the most well-known tourism destinations drastically (Beirman, 2003). Occurrences, such as pandemics, which harm the potential of a destination, may lead to significant economic disorder. For individuals, this event may lead to poverty and job loss (Page, 2011). Nevertheless, a small number of travelers/tourists will take into account these repercussions in their destination preferences. Their major concern is to visit a tourism destination gratifying their personal aspirations with the least obstacles or risks to their health and security. Research Questions The primary research question of this study is: what is the effect of the swine flu pandemic on the tourism industry of the United States and Europe? In answering this researc h question, the number of visitor arrivals in tourisms destinations in the U.S. and Europe before, during, and after the swine flu pandemic will be considered.

Saturday, October 5, 2019

Analysis of J.M Barrie's novel Peter Pan Research Paper

Analysis of J.M Barrie's novel Peter Pan - Research Paper Example Peter-Pan to all of us represents a boy who simply refuses to grow-up thereby causing him to face dire consequences. In fact, there is a little â€Å"Peter-Pan â€Å"inside of adults which can easily relate to the challenges faced by the protagonist. It is for this reason that the story itself can be analyzed using a psychological approach in relation with â€Å"Peter Pan Syndrome†. Although this syndrome is not yet recognized as a personality disorder or a psychological problem, a professor of of the Department of Personality, Evaluation and Psychological Treatment of the University of Granada and an expert in emotional disorders- Humbelina Robles Ortega argues that there is a probability that parents who are overprotective of their children can produce this syndrome in their children ( ScienceDaily, 2007). Ortega characterized the disorder by: â€Å" inability of individuals to take on responsibilities, to commit themselves or to keep promises, excessive care about the way they look and personal well-being and their lack of self-confidence, even though they don’t seem to show it and actually come across as exactly the opposite† ( Science Daily, 2007). It can be inferred then from the given symptoms that person who has these characteristics are immature since they haven’t developed the emotional stability to discipline themselves. In view of this, the paper analyzes the elements of the famous fairytale by J.M. Barrie which uses conflicting concepts such as aging and youthfulness, enchantment and reality, as well as the eternal struggle between good and evil to present the theme of immaturity. In the story Peter Pan, Peter is granted eternal youth as he resides in Neverland. He is given this ability by â€Å"forgetting his adventures and what he learns about the real world†. Peter may not be able to age physically while living in Neverland but the time of his existence still lingers on. He still has yet to lose his baby

Friday, October 4, 2019

Summary of the Lesson Essay Example for Free

Summary of the Lesson Essay Introduction Class 2a is a mixed year group, with 13, more able, year one pupils and 16, less able, year two pupils. The differentiation by the classroom teacher tends to centre around ability grouping with a total of four grouped sets, two for each year group within the class. The lesson to be described took place on Wednesday 22 October by which time the class had been together for just six weeks. I had received a total of eight hours contact time with the children prior to the implementation of the lesson. The class dynamics were such that the majority of year two pupils appeared less focused and more disruptive than the children from year one, who generally, exhibited better levels of concentration. Summary of the Lesson The lesson was to be on forces and movement, for reasons to be explained following this summary the activity was to involve children experimenting with a variety of artificial surfaces that were to be placed on a board and raised by means of wooden blocks. A toy car was then to be placed on the ramp and the number of blocks noted down when the toy car rolled down the ramp to the bottom. The lesson was to begin with a discussion in which children were encouraged to inform me of their previous experience of using ramps as well as their own experience outside of school, riding a bike or other vehicle down a hill. Questions about riding bikes, skateboards etc on grass or on roads were also raised. Some different material was then to be introduced and passed around for the children to touch and comment on. The proposed surfaces included sandpaper, underlay (which was to be used upside down), woollen carpet, corrugated cardboard and bubble-wrap. A question about how builders decide what to make the road with was put to children who were there guided towards the word testing. Children were then told that we were to find out the best surfaces with which to build a new road, but we were only allowed to use the materials they had just been shown. The children were then to propose which surface might suit our needs best (predict) before been guided towards proposing an investigation. At the end of the lesson the children were to feedback their results (one response in particular was very interesting, details to follow) and to say if and why their predictions differed form their findings. Rationale Areas to be addressed when planning a Science Lesson. Having agreed to teach the whole class a science lesson it was then suggested that any activity I do, should link to the current topic of Forces and movement. Planning began by looking at the existing medium term planning. Appendix ii. In addition to the existing planning, the structure of the lesson was also guided by theories of child development. Learning theory Wittrocks view of learning as discussed in Learning in Science by Osborn and Freyberg (1985) proposes that to learn with understanding learners must themselves actively construct, or generate, meaning from sensory input While Piaget, as discussed in Gill Nicholls book, Learning to Teach observed that children learn faster when they co-operate with others; this co-operation develops and improves their formal thinking (page 41) On the basis of Wittrocks views I wanted the children of class 2A to perform an investigation for themselves, with as little adult intervention as possible. It was important that I accommodated Piagets observation, ensuring that the children work in groups to generate elements of co-operative working. This in turn raised additional issues of inclusion, which I will address later. Questioning The importance of teacher and pupils asking questions became increasingly obvious the teacher must accept all answers and questions as valuable and treat them seriously. Therefore a conscious effort was made to incorporate different types of questions to aid understanding and in turn to encourage children to raise their own questions. Childrens questions are important to their learning because it is often through asking questions that they make the link between one experience and another Making Progress in Primary Science, Harlen et al, RoutledgeFalmer, London (2003) Page 28 I planned to ask closed questions for the less able pupils (appendix ii) Which surface did our investigation show to be the best surface? How many blocks did we use before the car started to move when we used the sandpaper? Through to questions that require a greater level of thinking: Can you tell me why the results differed between groups even though we used the same types of cars? Knowledge, Skills and Understanding The National Curriculum specifies that in addition to being taught about scientific knowledge and understanding they should also be taught how to use the process skills that are important to scientific investigation. Not only are these skills useful in the context of a scientific investigation the skills can also be important in other subjects in the National Curriculum, history being the most obvious. In addition to this the development of scientific skills are needed for making sense of new experiences in the future and for learning throughout life. Teaching of science in primary schools, Harlen, W, Page 56 These process skills include: observing (using senses to collect evidence, quantifying) raising questions (asking questions that can be scientifically investigated) hypothesising (offering possible reasons) predicting (using knowledge or available evidence to predict a likely outcome) interpreting (draw a conclusion based on evidence generated) communicating (presenting results, discussing conclusion) adapted from Teaching of science in primary schools, Harlen, W, Page 18 The National Curriculum recognises the skills required in science. SC1, Scientific Enquiry, page 78, lists the skills that children should have developed by the end of year 2. They evaluate evidence and consider whether tests or comparisons are fair. The concept of a fair test was an area that I planned to highlight during the period of the lesson when the children would be guided towards suggesting an investigation. (appendix ii) Children to be asked about where to place the car? Why do we place the car in the same place each time? Summary of Rationale The elements of a lesson that a trainee teacher, as well as a qualified teacher, must consider while planning a lesson are numerous. During this initial discussion I have touched on a number of them including child development, teacher questioning, pupil questioning and development of process skills. These four elements influenced the planning of the lesson more than any others. However the area that facilitates inclusive teaching also has very important implications on many areas of teaching, organisations and childrens learning including: presentation (techniques can be more attractive to some learners than others) grouping (mixed sex sets, mixed abilities, risk of children dominating) differentiation (providing for the various ability levels) recording methods (how are children to record the findings) It is this area and its influence on planning that I will now explore. Learning styles and the presentation of the lesson. The range of teaching methods employed will have different appeals to the different type of learning, these being: Visual (written word, pictures, videos, wall charts) Auditory (spoken word, discussion) Kinesthetic (movement, hands on activity, role play, drama) Adapted from Shaw Hawes, Effective teaching and learning in the primary classroom (page 53) While all children and adult are capable of learning through anyone of these senses many find that they have a preference. The nature of scientific enquiry will tend to be one of a practical activity. Consequently there is a danger of excluding 50% of the classroom, as research has shown that boys tend to prefer this type of learning: boys generally prefer to engage in noisy, physical competitive games that involve them in manipulating or throwing objects. In contrast, girl generally prefer quieter and more cooperative activities, often involving role-play and verbal interaction. Shaw Hawes, Effective teaching and learning in the primary classroom (page 65) In order not to disassociate the children that dont learn in a manipulative, kinesthetic, activity, I decided to build in a co-operative element within the activity. As discussed in the lesson plan, part one (see appendix ii); children will be required to pass the duties around the whole of the group. This also meant that children were always participating or about to participate in the activity, the effect of this was to ensure that all the children stayed on task throughout the investigation. Grouping Children were to be grouped in their registration sets. This provided each of the four groups with mixed sex groups. As a consequence the children were then with other children from the same age group, preventing the possibility that the older children with pourer concentration did not take over the activity, allowing the year one pupils to work at their own pace. Allowing me to differentiate my questioning during the activity. Recording Methods Two work sheets were devised allowing for differentiation in task, with more able pupils being required to write a little more and select their own material to investigate. At the teachers recommendations the additional worksheet and the requirement of children to select their own surfaces to investigate were omitted. It was suggested that this would only confuse the children. Instead I was asked to be more prescriptive. I believe my original lesson showed a higher level of expectation and was uneasy with the changes to be made. However, I felt it better to respect the class teachers experience and follow her recommendations, not least because I had only been with the class for a short period and did not know them very well. Assessment of Childrens Learning The children successfully identified and applied the principles of fair test (appendix i) the assessment of this was done during the lesson through questioning, observation and listening. They discussed their finding both immediately after the activity and also the following morning, during an oral mental starter in numeracy. Using the table of results to help understanding ordinal value. Fair test was again raised and more children offered answers than on the previous day. The children made their own predictions using both the sense of touch and sight. Through discussions during the lesson and in the plenary I was able to question the children about their predictions and whether or not the evidence would support their view or cause them to change their mind. (see appendices for observation notes of children questioned). During the plenary the children identified the winner of the test. Many of the children identified why the sand paper was the more appropriate of the surfaces to use, some of the children describing the surface as smooth which initially confused me but in the context of the other surfaces used seemed acceptable for key stage one. for opportunities for assessment have to be seized as part of the normal everyday teaching process, rendering assessment as close as possible to a natural teaching situation. A guide to teaching practice, Cohen, Manion and Morrison (2003) Assessment for assessments sack however is not acceptable. Findings should be fed back into the planning process. For example if assessment shows that children do not understand a small concept or continue to hold misconceptions then there is little or no reason for moving the learning on. Planning needs to provide both feedback and feedforward, showing what children have achieved and how this will enable them to move on. Jones D, (2000) Where am I going?: planning and assessing progress in literacy. In Fisher and Williams (Eds.) Unlocking Literacy, a guide for teachers, David Fulton (page 95). Conclusion Timing Had I followed my planning and allowed the children to use elastic bands to add an extra dimension to the lesson, the effect would have been to double the activity time. The guidance of the class teachers saved me from running over time. Timing is an area that I must develop. Initially by drawing further on the experience of qualified teachers and eventually through trial and error. Questioning, scaffolding learning Children provided the ideas for the investigation. Although I deliberately gave them all the clues, such as talking about ramps, showing them surfaces and giving them a context in which they were to work. Use of language in creating misconceptions Scientific language carries specific meaning. Children will often have experience of words outside of their scientific meaning. For example; That isnt a plant. Its a weed! Self Assessment Even after careful planning of questions, I found myself using language that children would be unlikely to understand. This is an area that I struggled with and must work on. The classroom teacher also pointed this out to me as an area that I will develop in time. It is important that I level my questioning and phrasing appropriately to the children I am to teach if I am not to lose their interest. While the class teacher agreed with many of my observations and assessments of her class, the subjective nature of this type of assessment did not sit comfortably with me. This again is an area I must develop my confidence in. The structured nature of the task led to a positive learning environment. All the children took part in the activity and the majority of the class answered questions through out the session. The children worked co-operatively and showed an understanding an ability to apply the principle of fair test. Bibliography Harlen W, Macro C, Reed K and Schilling M, (2003), Making Progress in Primary Science, RoutledgeFalmer. Harlen, W, (2003) The teaching of science in Primary Schools, David Fulton Cohen L, Manion L, Morrison K,(2002), A Guide To Teaching Practice, RoutledgeFalmer Osborne R, Freyberg P, (1989), Learning in Science, The implications of childrens science, Heinemann Education National Curriculum, (1999), Dfes Nicholls G, Learning To Teach, (1999), A handbook for primary and secondary school teachers, Kogan Page Dean, Joan, (2000) Improving Childrens Learning, Effective teaching in the primary school, Routledge Edited by Craft A, (1996) Primary Education, assessing and planning learning, Open University Shaw S and Hawes T, (1998), Effective teaching and learning in the primary classroom, The Services Limited. Jones D, (2000) Where am I going?: planning and assessing progress in literacy. In Fisher and Williams (Eds.) Unlocking Literacy, a guide for teachers, David Fulton (page 95).