Friday, October 18, 2019
The Positive and Negative Ideas of the Culture Research Paper
The Positive and Negative Ideas of the Culture - Research Paper Example The behaviour, reverence and respect which Bahrain youth tends to give the older/elder people lack in Britain youth. The culture and religion form the basis of this difference. Bahrainââ¬â¢s culture is abundant with values which encourage good attitude, respect and care for older people. Whereas, the UK culture is more independent and the youth does not want any restrictions imposed on them from older people. They lack an understanding of the value of older people and their advice in their lives. Bahrain youth is abundant with information on how to treat older people and trained to follow their advice most of the times. The cultural difference, as well as the difference in the social structure, allows such a difference between youth perceptions about older people and behaviours towards them. The fashion differs greatly from one state to the other. The fashion and clothing of every society differ as per the liking, priority and beliefs of the people residing in the social boundarie s of a region. Since Bahrain is a country with a Muslim population in the majority, youth clothing and fashion is affected by Islamic foundations. However, there are certain youth groups who are modern and like to stay up to date. The girls in Bahrainââ¬â¢s normal culture wear abaya with scarves to cover their heads and boys wear long sleeved shirts with jeans/trousers (World cultures 2004, p. 21-25). On the other hand, the UK adopts a more independent approach when it comes to outfits. They wear almost everything that suits them. Most popular outfits, however, include jeans and T-shirts for both genders, skirts for the female population and so on.
Thursday, October 17, 2019
TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume Essay - 4
TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume II, McGraw Hill chapters 20-21 - Essay Example The Square deal was an approach where Roosevelt was focused in solving three fundamental community concerns. The other progressive who took up the Presidential Office was Woodrow Wilson, a democrat with proper academic backgrounds who was equipped with various community development change ideologies (Alan 2011, pg.516). In their quest to facilitate a corruption free society and foster development by using the progressivism program, the two presidents experienced several obstacles that derailed the achievement of their goals; however, they managed to overcome some of the obstacles and in the end achieved their development agendas. To begin with, when Roosevelt came to power as the President of the United States, he had a focus to address three aspects of the society in which on his own view were fundamental: Roosevelt was enthusiastic in protecting consumers, conserving the environment and controlling corporations (Alan 2011, pg. 516). In 1902, coal miners in Pennsylvania went on strike demanding better pay, proper working conditions as well as a reduction of normal working time from ten hours to nine hours a day. President Roosevelt stepped in to create a solution to this conflict by calling a meeting with the mine owners for negotiations. However, some of the mine owners were reluctant and did not attend the meeting; some of them did not show sympathy and were adamant to meet the demands of their workers. President Roosevelt, having been motivated by the majority support from the public, miners and the workersââ¬â¢, decided to use his ââ¬Ëbig stickââ¬â¢ where: He was to seize and manage the mines through the use of Government troops (Alan 2011, pg. 517). Additionally, President Roosevelt experienced great challenges in his effort to eliminate corruption among monopolistic businesses and corporations (Trusts) of which majority were owned by the Americaââ¬â¢s
Trade unions in the workplace can only have a negative impact on Essay
Trade unions in the workplace can only have a negative impact on productivity. Discuss - Essay Example An analysis of the above definitions reveals that a trade union must be: Allen Flanders (1970) says that the major functions of trade unions are ââ¬ËRegulationââ¬â¢ which is of government role, whose essence lies in rule making. As Flanders (1970) says ââ¬Å"Union restrain the exercise of managerial authority in deploying, organizing and disciplining the labour force after it has been hired.â⬠Thus trade unions are considered not merely as economic organizations, but also as political institutions directed towards wresting control over managerial authority and moral institutions, which will uplift the weak, and downtrodden and render them the place, the dignity and justice they deserve. Trade unions, everywhere, as organizations undertake a variety of activities termed as economical, political, social psychological, cultural etc. All these activities could be broadly put into three major categories such as collective bargaining or negotiations, industrial action and legal actions. Collective bargaining/ negotiations: Unions as representative of workers organizations bargain with employers or various such issues such as wages, allowances, bonus, hours of work, reinstatement etc. The unions have secure bargaining power by statute and bargaining is done with the presence of the third party. Industrial action: Industrial action implies action like strikes and different methods of protest. These types of industrial actions like striking naturally lead to loss of production and disturbing the industrial peace. Worldwide unions resort to these activities to achieve their goals to safe guard the interest of their members. Legal actions: The unions also involve themselves in the legal actions. First of all unions have interest in getting certain laws enacted by the legislature. The purpose of these labour laws is to enhance the interest of the workers. Then, the unions are also
Wednesday, October 16, 2019
TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume Essay - 4
TEXTBOOK-Brinkley, American History, Connecting with the Past, Volume II, McGraw Hill chapters 20-21 - Essay Example The Square deal was an approach where Roosevelt was focused in solving three fundamental community concerns. The other progressive who took up the Presidential Office was Woodrow Wilson, a democrat with proper academic backgrounds who was equipped with various community development change ideologies (Alan 2011, pg.516). In their quest to facilitate a corruption free society and foster development by using the progressivism program, the two presidents experienced several obstacles that derailed the achievement of their goals; however, they managed to overcome some of the obstacles and in the end achieved their development agendas. To begin with, when Roosevelt came to power as the President of the United States, he had a focus to address three aspects of the society in which on his own view were fundamental: Roosevelt was enthusiastic in protecting consumers, conserving the environment and controlling corporations (Alan 2011, pg. 516). In 1902, coal miners in Pennsylvania went on strike demanding better pay, proper working conditions as well as a reduction of normal working time from ten hours to nine hours a day. President Roosevelt stepped in to create a solution to this conflict by calling a meeting with the mine owners for negotiations. However, some of the mine owners were reluctant and did not attend the meeting; some of them did not show sympathy and were adamant to meet the demands of their workers. President Roosevelt, having been motivated by the majority support from the public, miners and the workersââ¬â¢, decided to use his ââ¬Ëbig stickââ¬â¢ where: He was to seize and manage the mines through the use of Government troops (Alan 2011, pg. 517). Additionally, President Roosevelt experienced great challenges in his effort to eliminate corruption among monopolistic businesses and corporations (Trusts) of which majority were owned by the Americaââ¬â¢s
Tuesday, October 15, 2019
Cultural Scenario Essay Example | Topics and Well Written Essays - 500 words
Cultural Scenario - Essay Example ââ¬Å"In the Chinese business world, however, it is also understood as the network of relationships among various parties that cooperate together and support one anotherâ⬠(Netfirms). The second mistake Karen made was that she did not talk to Tsang Yao and went over his head to file a complaint to the COO which made her look bad due to her ignorance of Chinese culture. If Kaken had talked to Yao first she could have mitigated the situation and gotten educated about the importance of Guanxi in China. The third mistake Karen made occurred upon being assigned to the Chinese office. At that moment she should have research Chinese culture and spend several weeks reading information from journal articles, professional databases, books, and the internet regarding Chinese culture. An excellent database that provides great information about countries is the CultureGrams database. China is the most populated place in world with a population of 1.33 billion inhabitants (CulureGrams, 2011) The assumption that Karen made was that Tsang Yao was discriminating against other candidates by hiring his family members and friends based on preferential treatment. Karen wanted to protect the best interest of the company since in the United States that type of mass hiring of family and friends could lead to a discrimination lawsuit. She assumed that Tsang Yao was taking advantage of his position to enrich his family. Karen thought that better candidates were being passed over and were not considered by Tsang Yao. Karenââ¬â¢s primary problem was her lack of communication with her colleagues. There was no reason to get the COO involved. Karen should have confronted Yao first prior to going up the power ladder. She was astonished when Daniel Young reprimanded her instead of taking correction action to ensure equal opportunity rights were protected. I believe in the value
The Arab Spring Uprising Essay Example for Free
The Arab Spring Uprising Essay While each country fights for individual basic rights, which are usually area specific, there are a few rights every country is protesting against including government corruption, economic decline, unemployment and abject poverty. Role of Technology Many have speculated on the role of technology and the use of social media in the uprisings of the ââ¬ËArab Springââ¬â¢, with some going so far as to conjecture the role of technology in the revolutionsââ¬â¢ communication and collaboration is unprecedented. West, 2011) The mostly educated and unemployed youth of these countries were at the heart of many of these conflicts and actively used social media sites like Twitter and Facebook to coordinate with fellow protestors in a quick and efficient fashion. (Democratist, 2011) The use of these social networks gave the protestors the ability to share times amp; locations with large groups instantly and allowed them to present a much more organized front than was previously imagined possible. International news sites like Al-Jazeera and Wikileaks provided protestors with the ability to acquire much needed outside news from media not owned by the countryââ¬â¢s government and gave protestors the ability to communicate with the world about their trials and triumphs. Internet usage was not always freely allowed by these countries and in the midst of their revolution, President Mubarakââ¬â¢s government cut off internet accessibility throughout most of Egypt for a period of time. Tunisia After what is believed to have been the catalyst for the uprising known as ââ¬ËArab Springââ¬â¢, Tunisiaââ¬â¢s own uprising began in December, 2010 after merchant, Mohamed Bouazizi, caught himself on fire in the middle of Sidi Bouzid to protest police corruption in the country. Not long after that, thousands of civilians began to take to the streets calling for the resignation of then-President Zine El Abidine Ben Ali and democratic reform. According to Tunisian government records, approximately 223 people were killed as a direct result of the protests. After 28 days of protests and international media attention, President Ben Ali abdicated his power, fled the country to Saudi Arabia, and his government was removed from power shortly afterward. Since the revolution, the county has had its share of continued protests, held its first semi-democratic elections in over 20 years and has put an interim government into power. Egypt Formed shortly after the Tunisian uprising, Egyptââ¬â¢s own upheaval began on January 25th, 2011 and lasted a full 18 days before wrenching the autocratic President Mubarak and his government from power. During these 18 days, Egypt saw a flood of protests take place around the country and most notably within Cairoââ¬â¢s Tahrir Square; these protests quickly took a turn for the violent with protestors frequently ramping up between Mubarak supporters and the oppositions. Though Mubarak at first refused to step down from the presidency, after international pressure and an escalation of violent protests, he announced on February 10th that he would step down and hand over his presidency to the vice president. In the last year however, protests have continued at the perceived sluggishness of the new governing forces to bring much needed economic and social reforms to the country. Yemen Initially started as a protest over changes to the constitution, corruption and prevalent unemployment, Yemenââ¬â¢s revolution brought with it the ousting of President Saleh. Embattled President Saleh long faced opposition from his inner cabinet from as early as 2009 over governmental corruption, as well as poor social and economic conditions in the country. Protests started on January 27, 2011 and raged for over a year before, after an attempt on his life in June, 2011, President Saleh fled the country and Vice-President al-Hadi took over the governing of Yemen. In February of 2012, Saleh stepped aside and allowed the newly elected President Abd al-Rab Mansur al-Hadi to maintain governance within the country. Amid the recent firings of the deposed Presidentââ¬â¢s inner circle, Ali Abdullah Saleh denounced the revolutions taking place around the Arab world and suggested that peace may not be found easily in Yemen. (Associated Press, 2012) Libya What began as a protest over the conditions for civilian living and corruption, quickly gained steam and formed in a civil bloody war, pitting so-called rebels against those loyal to the current President Qaddafi. After more than 40 years of power, Qaddafi found himself at the helm of a battle for his very Presidency and the nationââ¬â¢s government. Citizens of Libya gained hope from the outcome of Tunisian revolution and six months after the first protests, Colonel Qaddafi was killed by rebel forces; the country was declared liberated from his reign not long after. The revolution in Libya was supported in part by a United States backed coalition which provided air support to the Libyan rebel forces and helped bring an end to the bloodshed and oppression. (The New York Times, 2012) Libyaââ¬â¢s fight for independence and liberty, one of the bloodiest in recent memories, has not ended in peace for the Libyan people yet. In 2012, a solid and unifying government has yet to gain control and the country has been broken up into semi-autonomous states with militias governing individual areas. Similar Timing, Different Solutions While there are some similar themes which flow through each revolution, including the timing and as the prevalence of educated, yet unemployed youth protestors, the systems of governments being protested against and the solutions for change vary widely from country to country, as author Lisa Anderson reminds readers in Demystifying the Arab Spring (2011). Since Tunisiaââ¬â¢s government, before the revolution, was made up, in large part, by relatives to ousted-President Ben Ali, the country has seen continued unrest as demands for a total change in regime continue and the new government will face virtually starting from scratch in terms of government officials. Egypt, while also carrying a tradition of familial government, in contrast to Tunisia has a powerful military which aided in the circumvention of power from Hosni Mubarak. In direct contrast to Tunisia and Egyptââ¬â¢s relatively smooth transitions from power, Libya became a country at the heart of a civil war with a leader who was determined not to lose power. After Qaddafiââ¬â¢s death, the countryââ¬â¢s rebel led coalition has had to begin the process of rebuilding a country torn apart by a bloody war. In the past two year, the world has seen a string of uprisings, dubbed the ââ¬ËArab Springââ¬â¢, which are really unrelated as a whole and yet contingent upon one another. Without the success of Tunisiaââ¬â¢s revolution would Libya, Egypt, or Yemenââ¬â¢s citizens risen up? Personally, I think so. But I also believe the revolutions have fueled one another and the successes and failures of some are felt by the many. While the ââ¬ËArab Springââ¬â¢ carries on, with countries like Bahrain and Syria still fighting for their freedom and for governmental change, it is easy to see there is a long road of recovery ahead for this region of the world. References Anderson, L. (2011, June).
Monday, October 14, 2019
Indian Tobacco Company Analysis
Indian Tobacco Company Analysis Indian Tobacco Company ITC Limited, a Rs. 8000-crore Indian conglomerate, and a market leader in the tobacco industry has been strategically diversifying into other related and unrelated businesses since 1970 in the order to reduce its dependency on its tobacco business. It has forayed into the arenas of FMCG (fast moving consumable goods), information technology and agri business to obtain the different revenue streams and also to enhance the brand image. The corporation has been successful in its hotel business known as the ITC-Welcome and collaborated with the international groups market its hospitality services. IT has also packaged foods, branded apparel, greeting cards and stationary, paperboards, packaging and incense sticks businesses in its portfolio. Through the application of effective diversification of its corporate portfolio, ITC has successfully spread its business and market risks across the whole spectrum of the Indian economy and abroad. ITC Group is known as to be one of the most successfully diversified companies, and is also known for its projects on social upliftment like women`s empowerment, primary education, and integrated watershed development program. It has 15,000 employees in India, 3500 in Europe and 2500 in USA. It was incorporated on 24th august 1910 under the name Imperial Tobacco Company of India Limited. As an Indian management team took ownership of the company from its British counterparts in 1974, its name was changed to I.T.C limited. In 1975 ITC entered in Hotels In 1988 entered in agro business. In 2000 entered in Fashion Retail shop In 2000 entered in Software business. In 2001 common base like greeting cards and stationary market. MARTIN-make worries into ash. The new brand of ITC cigarette New brands viz., MARTIN is introduced. Long-term agreements were entered into with the unions of factories located at Calcutta, Saharanpur and Munger. ITC CIGARETTE and tobacco is the core business of ITC and market leader in India with a market share of 60% both respect of value and volume. It earns 78% of its total revenues from this business and has a profit margin of 40%. It accounts for two-third of India`s present annual cigarette sticks market of 90 millions of which 18% is exported in cigarettes in country. The company markets popular cigarette brands are available in the market but some are Wills, insignia, India kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake etc. The company`s focus has been to deliver the highest product quality and value to consumers in the cigarette and tobacco business, which has helped the company maintain its leadership in that industry. To boost the sales growth momentum, it has helped the company maintain its leadership in that industry. To boost the sales growth momentum, it has introduced festival packs of brands like `Flake Filter`, `Bristol Filter`, and `Scissors Filter` in select markets of Kerala. ITC Cigarette is coming with new brand and i.e MARTIN The company had that much of capability to build a leadership position because of its single minded focus on to create the value for the customer; to make the customer most valuable person in the company by attractive product design, quality, and innovation in the product, production technology, marketing and distribution in the market. Due to all reason ITC is serving the customers from the long period of time. This strategic focus on the consumer has paid ITC fantastic profits. ITC`s has international competitiveness is reflected in the overseas markets too. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes on ready to serve the customers. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC`s cigarettes are produced in state those are Bangalore, Munger, Saharanpur and Kolkata. These factories are known for their high levels of quality, by their technology and work environment. Market Leadership. Powerful brands across whole segment. Consumer acceptable prices. Extensive distribution network Over 900 wholesale dealers serving more than 1 million retail outlets. World- class state-of-the-art technology and product. Investment Rs.10 billion in six years. Leaf Tobacco: ITC pioneered the cultivation and development of leaf Tobaccos in India. The Leaf Tobacco business partnership with the farmer is almost 100 years old. ITC is the largest buyer, processor and exporter of leaf tobaccos in India- creating a global bench mark for the single largest integrated source of quality tobaccos. Composition: Filter is made of 95 % cellulose acetate. Tipping paper to cover the filter. Rolling paper to cover the tobacco. Tobacco blend. BUSINESS MISSION AND VISION Mission is To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. Vision is Sustain ITC`s position as one of India`s most valuable corporations through world class performance, creating growing value for the Indian economy and the Company`s stakeholders. ITC`s CORE VALUES Honesty towards work. Customer Focus. Respect for People. Excellence in quality and service. Innovation in ideas Product. MARKETING OBJECTIVE To make the world class or world known brand by providing the best quality and satisfy the customer need with delightful feeling. To retain the position as a market leader in marketplace. And make more than 85% revenues of Cigarettes in the year 2010-2011. Best in Internal Vitality, market standing, profitability. SITUATION ANALYSIS COMPETITIORS: In India, three major cigarette players dominate the market, primarily ITC with 75% market share, Godfrey Phillips with 14% and VST with 4% share of the market. SEGMENTATION, TARGETTING POSITIONING: As concern about segmentation, they are segmented according to the needs and taste of the customer. In every business they segmented the products with the level of income. Products are available according to their purchasing capacity. Products are available with the lowest price as well as higher price. As in the hotel ITC provide categories of the hotel rooms. As targeting is concern ITC targeting the youth mainly with the taste for trendy style and started offering quality; they are concern about the quality not quantity. SUPPLY CHAN MANAGEMENT: The following components are in supply chain management. Production: It all about where business focus on how much to produce, where to produce it and what are the suppliers to use. Inventory: It all about where the business decides where to store their products, and how much to store. Distribution: where the business address questions about how their should be moved and stored. Payments: It concern about where business look for the best ways to suppliers and get paid by customers. Manufacturing Process: Cigarette manufacturing process involves processing of tobacco leaf and stem to different tobacco blends, which is cut tobacco. Cut tobacco is then converted to cigarette using other raw materials for making cigarettes and packing them in various forms as per the trading requirement. ITD receives various grades of Tobacco Leaf and stem from Indian Leaf Tobacco Division (ILTD) based mainly in Guntur, Andhra Pradesh. The cut tobacco is then sent to the secondary manufacturing division (SMD) for making and packing cigarettes. At SMD, there are two processes: Making and Packing Making is the process is the rolling of cigarette. Packing process is packing of these cigarette sticks in the cigarette packets of various pack styles. MARKETING STATERGY CORPRATION STATERGY: Do the right things to the right place at the right time. Sustain multiple drivers of growth matching internal capabilities with emerging market opportunities. Pursue world class competitiveness in all businesses and across the entire value chain. As we talk about the pricing strategy ITC cigarettes using Pricing penetration because of their high name in the market. Form the starting they taking the high prices. And after getting the relevant profit they low down the prices. But with that the price range is widely varied catering to the low and high-class consumer segment, ITC has made capital investments of Rupees 700 crores in its cigarette business to upgrade and modernize its manufacturing and research and development facilities. Additional rs. 450 crore has been spent towards building a new and state of art manufacturing plant on Bangalore. The decision to raise prices of some cigarette brands has led to increased sales revenue. The packs are designed in such a way that customer got attracted. Diversification Strategy: It has been observed that ITC`s opt the diversified strategy have been carefully implemented in order to optimize the synergies obtained through both backward and vertical integration of its business. The company had felt need to diversify from the early 1970 and had started the process by entering into the business that provided a good return on investment and a potential for future expansion. In March 2005, ITC stands as a multi-business enterprise, with an impressive market share in almost all the FMCG segment, Hotels, Paperboard and agri-Business sectors. It has successfully crafted a strategy of value addition by entering into related segments, which adds to the competencies and resources of the company. ITC also come with up the diversified brands of cigarette too. ITC apply the diversified strategy by the deep understanding of the markets and consumer tastes. ITC cigarettes come up with the differentiated strategy because they come up with differentiated brands. MARKETING MIX Marketing mix is used in business to gain the reaction it is seeking from its targeting market in relation to its marketing objectives. Marketing mix is including the 7Ps Price, Product, Promotion, Place, People, Process, and Physical Environment Traditional approach is 4 p`s and from the following p`s people is very important in the market. Because in marketing we first identify the demand of people then try to satisfy them with their goods and services. PRODUCT: Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage e.g. Extension strategies. PRICE: Pricing strategy using by ITC is penetration strategy. As ITC also take care of price according to the income of the people. Its also important to know about the market condition of their product. PROMOTION/ADVERTISMENT: Advertisement and promotion is used to make aware and increase the sales of the product respectively through print media, on internet etc. It help to make aware of the existence of a product. PLACE: Place is where the customer get the product and the services from the producer. Selection of the place is depend on the market research what the demand of the customer, competition in market and geographical condition is also matter. And in which place consumer is easy to buy the product. Positioning of ITC Cigarettes in the market: BCG Matrix: In this Boston consultant group it tells about the market share and growth of the product. In this we take four i.e. stars, dogs, question mark, and cash cow. Cash cow is when market share and growth is on the top. And dogs show both are less STARS Agri Business Paperboards Hotels QUESTION MARK FMCG- Other CASH COWS FMCG Cigarettes DOGS ITC Infotech In product life cycle ITC cigarettes is in the maturity stage of existing brands of cigarettes. SWOT ANALYSIS SWOT is mainly told about the strengths, weakness, opportunities and threats can face by the company. It also helps to predict the future of the company. Whereas strength and weakness are controllable and opportunities and threats are uncontrollable in nature. ITC is one of India`s biggest and well known private sector companies. In fact it is one of the World`s most high profile consumer operations. It is business and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as navy cut, silk cut, the business is now diversifying into new FMCG brands in a number of market sectors. (S)TRENGTHS: Market leadership is the one of the biggest strength of the company. ITC leveraged it traditional businesses to develop new brands for new segments. For e.g. ITC used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantages of its FMCG products. ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business. ITC is a diversified business is also strength of the ITC itself. Its CSR, social responsibilities like women empowerment, water shed development, primary education also the strengths for ITC. Six Sigma based product development process. Provide the best class products in quality and quantity. E-chopal is biggest strength for ITC. (W)EAKNESSES: The company`s original business was traded in tobacco. ITC business i.e. now so involved in branding continues t use its original name, despite the negative connection of tobacco with poor health and premature death. Even today, ITC depend on the tobacco business revenues. Cigarettes account for 49% of company`s turnover and responsible for 82% of revenues. One single brand Gold Flake is gaining 72% of tobacco market. (O)PPORTUNITIES: FMCG product like Aashirvaad, Bingo, and Sun feast has the increasing growth in the market. This can be good opportunities for the future of ITC. ITC is moving into new and emerging sectors including IT with supporting business solutions. E-Choupal, the unique web based initiatives of ITC`s International business division, products and services they need to enhance farm productivity, improve farm-gate price realization and cut transaction costs. Farmers can access latest local and global information on weather, scientific farming practices as well as market prices at the village itself through this web portal in hindi.It is the biggest opportunities for ITC. Per capita consumption of personal care products in India is the lowest in the world offering an opportunity for ITCs soaps, shampoos and fragrances under their Wills brand. (T)HREATS: Firstly threat is the competition in domestic as well as international market. Dynamic nature of government policies like sudden banned on the advertisement of the cigarette; cigarette is main source for ITC, for revenue and if they are banned by the government law then it will put the very bad impact on the ITC Company. So dynamic government policies is also a biggest threat for the ITC. Basic threat is geographical conditions. Highly dependency on tobacco business can be the threat for ITC. Future Outlook: Company stands to gain between Rs. 5 billion and 5.5 billion in the form of future earnings. ITC is focused on acquiring leadership in IT areas of product life cycle management(PLM), Hospitality, Customer relation management(CRM), manufacturing services. Rural sector development has been high on priority with regard to its future projects. The company is focusing on moving ahead with e-Choupal.
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