Puff Daddy :: essays research papers

SEAN JOHN COMBS, the spigot and clothing impresario settle down best cognise as ottoman Daddy, a sobriquet he has instantly aband iodind, stood before a convocation table in his companys Midtown Manhattan home recently, addressing his designers.Dressed in a low baseball cap, a downhearted T-shirt and black cut-off denim swindle - his only flash a large square diamond stud in each earlobe - he projected a by all odds serious mien. The designers listened intently. When he paused, as he did several times, there were no questions. They knew to wait until he solicited their advice." there exit be only 3 Sean washstand T-shirts in the coming collection," he said. A few designers let proscribed wispy sighs at such a seemingly self-destructive social club after all, clothes with the Sean keister name, initials or crest make up a big baseball swing of his companys sales. "Im putting you on rations," he said, laughing. "From now on, I want mickle to r ead the name without seeing the name. You string me?"Messing with the name is no dainty gamble, nor is it the only one he is taking. Sean John is already a long-familiar brand - at least in households with teenagers, who spend about $42 billion a year to number good.Mr. Combss company, Sean John, has about $400 one million million of that business, most of it from urban styles like baggy, crotch-at-the stifle trousers, conspicuously branded T-shirts and hooded sweatshirts, or "hoodies." But Mr. Combs, who slightlytimes goes by the disparager name P. Diddy but is known to associates as Puffy, is looking to expand considerably beyond the urban niche.A stack of other swath and rhythm-and-blues celebrities from monitor Dogg to Beyonc keep up decided they have the style to create clothes, but Mr. Combs is the one who analysts say has the best retrieve of making the transition to the mainstream.That could be in particular lucrative for Mr. Combs, who, unlike mos t of his competitors, has maintained control of his company. (By contrast, Russell Simmons, another rap impresario, sold his Phat Fashions to Kellwood, a devil clothing producer, for $140 million endure year.)"Sean John felt he has the heft to go it alone," said Eric M. Beder, an analyst at Brean Murray & Company, a New York investment bank.Going it alone, though, will mean having to tackle some serious problems, starting with two days of more or little flat sales and a dinero loss last year. That is compound by signs that the urbanwear trend is past its peak, and by basic business problems like disorganized distribution.Puff Daddy essays research papers SEAN JOHN COMBS, the rap and clothing impresario still best known as Puff Daddy, a sobriquet he has now abandoned, stood before a conference table in his companys Midtown Manhattan headquarters recently, addressing his designers.Dressed in a black baseball cap, a black T-shirt and black cut-off denim shorts - his only flash a large square diamond stud in each earlobe - he projected a decidedly serious mien. The designers listened intently. When he paused, as he did several times, there were no questions. They knew to wait until he solicited their advice."There will be only three Sean John T-shirts in the coming collection," he said. A few designers let out wispy sighs at such a seemingly self-destructive edict after all, clothes with the Sean John name, initials or crest make up a big slice of his companys sales. "Im putting you on rations," he said, laughing. "From now on, I want people to read the name without seeing the name. You get me?"Messing with the name is no small gamble, nor is it the only one he is taking. Sean John is already a well-known brand - at least in households with teenagers, who spend about $42 billion a year to look good.Mr. Combss company, Sean John, has about $400 million of that business, most of it from urban styles like baggy, crotch-at-t he knee trousers, conspicuously branded T-shirts and hooded sweatshirts, or "hoodies." But Mr. Combs, who sometimes goes by the rapper name P. Diddy but is known to associates as Puffy, is looking to expand well beyond the urban niche.A stack of other rap and rhythm-and-blues celebrities from Snoop Dogg to Beyonc have decided they have the style to create clothes, but Mr. Combs is the one who analysts say has the best chance of making the transition to the mainstream.That could be particularly lucrative for Mr. Combs, who, unlike most of his competitors, has maintained control of his company. (By contrast, Russell Simmons, another rap impresario, sold his Phat Fashions to Kellwood, a giant clothing producer, for $140 million last year.)"Sean John felt he has the heft to go it alone," said Eric M. Beder, an analyst at Brean Murray & Company, a New York investment bank.Going it alone, though, will mean having to tackle some serious problems, starting with two years of more or less flat sales and a net loss last year. That is compounded by signs that the urbanwear trend is past its peak, and by basic business problems like disorganized distribution.